Tennessee Titans · 1 week ago
Manager, Consumer Insights
Nashville Metro
Full-time
Hybrid
Senior Level
5+ years expThe Tennessee Titans are looking for an inquisitive, highly analytical, and detail-oriented Manager of Consumer Insights. This role will be responsible for conducting market research and analyzing fan and customer data to identify actionable insights that drive customer retention and brand growth.
SportsSports Leagues and Teams
Responsibilities
Lead the development of clear, actionable insights that inform marketing, ticketing, and brand strategy – turning research and data into compelling stories that influence decisions
Serve as the voice of the fan by analyzing sentiment, behavior, motivations, and trends across surveys, first-party data, digital engagement, and broader market research
Conduct audience analysis and profiling to deepen the organization’s understanding of key fan segments and growth opportunities
Translate audience insights into strategic recommendations that support campaign targeting, creative development, and customer journey optimization
Help shape testing strategy and other experiments to optimize conversion funnels, landing pages and personalization in marketing campaigns
Lead internal market research efforts that surface opportunities for fan growth and brand differentiation
Assist in preparing pitches for the research and strategic planning projects
Assist in preparing sales pitches for the marketing and sponsorship sales teams
Assist with other duties as assigned
Qualification
Required
Bachelor's degree with a consistent track record of professional and personal achievement
5+ years of experience and in-depth knowledge in consumer insights, digital marketing analytics or a similar role, with a track record of driving data-based improvements
Excellent communication skills and comfortable presenting to all levels of the organization
Detailed understanding of consumer behavior and marketing analytics with the ability to influence business or marketing strategy
Familiarity with SQL or similar querying tools; ability to work closely with analytics partners to access and interpret data
High level of problem-solving ability, thinks creatively and utilizes all available resources to deliver quality analysis and actionable insights
Self-starter and strategic thinker with superior verbal, written, presentation, organizational and multi-tasking skills, and the ability to adapt messaging to suit multiple audiences from highly technical functions to non-technical marketing and front office executives
Ability to thrive in a fast-paced environment with strong attention to detail, excellent prioritization skills, and a hands-on approach to managing multiple projects
Extremely proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook
Experience with visualization tools like Tableau or PowerBI
A proven track record in developing relationships with external vendors and internal teams
Excellent project management and organizational skills with ability to independently manage multiple projects, vendors, and initiatives simultaneously
Flexibility to work extended hours including evenings, weekends, and holidays
In office position
Company
Tennessee Titans
Tennessee Titans is an American football team based in Nashville, Tennessee.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Burke Nihill
President and CEO
Shannon Myers, CPA
Senior Vice President, Chief Financial Officer
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