National MS Society · 1 day ago
Director, Influencer & Entertainment Engagement
United States
Full-time
Remote
Lead/Staff, Director/Executive
$90K/yr - $110K/yr
5+ years expThe National Multiple Sclerosis Society is dedicated to driving research for a cure and addressing the challenges of those affected by MS. The Director is responsible for developing and executing influencer marketing strategies to enhance brand awareness and drive business objectives, while managing relationships and performance analysis within the influencer and entertainment sectors.
EducationMedicalNon Profit
Responsibilities
Develop and implement comprehensive influencer marketing strategies aligned with overall business goals, including identifying target audiences, setting campaign objectives, and selecting appropriate influencer tiers (celebrity, mid-tier, micro)
Cultivate and maintain strong relationships with influencers, talent agencies, and other key stakeholders, ensuring authentic brand alignment and long-term partnerships
Oversee the end-to-end process of influencer campaigns, from initial concept and outreach to content creation, campaign management, performance tracking, and reporting
Collaborate with influencers and cross-functional teams to develop engaging and authentic content that resonates with target audiences, leveraging the creator's voice and brand strategy
Ensure influencer and entertainment partnerships reinforce core organizational narratives and complement earned media, executive visibility, and thought leadership efforts
Utilize data analytics tools to track campaign performance, identify key insights, and optimize future campaigns for maximum impact and ROI
Develop and implement strategic entertainment partnerships with entertainment and media companies (film studios, TV networks, digital hubs, record labels, etc.) to support key initiatives and issues
Stay up-to-date on the latest industry trends, emerging platforms, and best practices in influencer/entertainment marketing, sharing knowledge and insights with teams across the Society
Collaborate with various teams, including social media, PR, brand, content, and legal, to ensure seamless integration of influencer marketing efforts with overall marketing strategies
Partner with VP, External Relations on crisis communications when influencer/entertainment partnerships intersect with sensitive topics, ensuring brand safety while maintaining authentic advocacy voice
Conduct proactive risk assessments and scenario planning for high-visibility influencer and entertainment partnerships, identifying reputational, ethical, and brand safety considerations in advance
Manage campaign budgets, timelines, and resources effectively, ensuring efficient execution and timely delivery of results
Ensure compliance with all relevant regulations and guidelines governing influencer partnerships and advertising standards
Identify new opportunities in the creator ecosystem, including emerging platforms, creative technologies, and innovative campaign approaches
Lead and manage influencer and entertainment agency partners, ensuring strategic alignment, accountability, and high-quality execution across all initiatives
Qualification
Required
5-8+ years of experience in influencer, entertainment, and celebrities' engagement with demonstrated success leading high-visibility partnerships
Ability to develop and execute comprehensive influencer marketing strategies aligned with business objectives
Strong interpersonal and communication skills, with the ability to build and maintain relationships with influencers, agencies, and internal teams
Experience managing all aspects of influencer campaigns, from planning and execution to performance tracking and reporting
Understanding of content creation best practices and the ability to collaborate with creators to develop engaging and authentic content
Deep understanding of the creator ecosystem, emerging platforms, and industry trends
Excellent communication and presentation skills
Ability to work in a fast-paced environment
Preferred
Experience working with advocacy organizations, nonprofits, or purpose-driven brands
Benefits
Considerable Paid Time Off Plan
Paid Holidays
401k Retirement Savings Plan with Society match
Commuter Benefit Plan
Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching
Additional voluntary benefit offerings
Company
National MS Society
The National MS Society's vision is: A World Free of MS.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tim Coetzee
President and Chief Executive Officer
Recent News
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