Fairmont Hotels & Resorts · 1 week ago
Director of Commercial
Seattle, WA
Full-time
Onsite
Lead/Staff, Director/Executive
$180K/yr - $195K/yr
5+ years expFairmont Hotels & Resorts is a historic hotel located in Seattle, and they are seeking a Director of Commercial to oversee Sales, Marketing, and Events. The role involves strategic management of commercial strategies to maximize revenue and enhance market presence.
HospitalityResorts
Responsibilities
You will be responsible for overseeing integrated commercial strategies for the hotel. Your goal is to manage the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including focus on Rooms, Catering, Parking, Retail, Offices, Food & Beverage
Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance
Produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves
Work with Commercial Leadership to ensure that pricing and rate quotation strategies are in place to maximize all components of sales, food and beverage and incremental revenue opportunities. Maximizes net revenue contribution through a thorough understanding of market segments, booking channels and demand drivers for rooms, food and beverage and minor operating departments. Actively participates in total revenue management and evaluation of business opportunities
Work in conjunction with Fairmont Brand and Digital teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels. Guide these teams to ensure online hotel content is accurate and effective
Track and analyze success of marketing campaigns and work with Commercial Leadership to adjust marketing strategies/budgets where needed based on performance metrics
Measure and report impact and ROI of email marketing initiatives and social media initiatives, along with collaborate and evaluate potential partnerships with Director of MarCom& DORM to manage marketing funnel from awareness phase to purchase
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
Develop and execute departmental expense budget and forecasts
Train and monitor the group, transient and events contractual, legal and risk agreement practices, establish booking guidelines and pricing expectations, full knowledge of sales and events booking platforms and uphold all company policies and procedures associated with managing these systems
Develop and maintain detailed and real time knowledge of all competitor and market activity. Monitor key indicators of hotel performance and third-party intelligence sources to identify revenue opportunities. Stay current with industry changes and how it may impact demand
Responsible for the execution of the Fairmont Sales Incentive Program
Responsible for recruiting, mentorship and retention of all sales and marketing roles
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
Liaise with Fairmont Global Sales, regional support and brand teams
Build strong relationships with Visit Seattle, community groups, influencers and 3rd party travel partners, in conjunction with a high level of engagement with customers from all sales segments
Support of sales managers’ sales travel into feeder markets
Develop new solutions to support the hotel and ensure understanding and smooth implementation of brand wide programs
Generate reports and analytics for designated Sales platforms and programs
Any additional responsibilities as denoted
Maintain relationships with key vendors such as: Visiting Media, Blue Buzzard, Knowland, ZoomInfo
Manage relationships with Hotel, Region and Global Sales to conduct training, leverage synergies and maximize commercial platforms including: DART, Cvent, ANAIS, HERA, ALPP, Welcome Now, Net Zero Carbon Calculator, Standardized contract, Sales Training
Qualification
Required
Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience
Management Experience (type): Director
Four-year college degree preferred
Minimum Years of Leadership Experience in a Full-Service Hotel: 4 star plus
Additional Requirements: Ability to travel on short notice and adaptable to schedule changes
Highly professional presentations and communication (oral and written) skills
Proficiency with standard Microsoft Office
Ability to perform critical analysis
Visa Requirements: Must provide proof of eligibility to be employed in the United States of America
Preferred
Additional/advanced degree coursework in business administration, marketing and communications
Adaptable experience with business strategy, business planning, and business plan development
Experience in large matrix organizations
Knowledge of Opera Sales & Catering Software or comparable products
Benefits
Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities
Company
Fairmont Hotels & Resorts
Located in the heart of each destination we call home, a stay at any Fairmont hotel is truly unforgettable.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-11-25Acquired
Leadership Team
Isabel Chung
Executive Chef - Fairmont Empress
Recent News
2026-01-11
The Magnificent Mile Association
2025-11-11
Business Insider
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