Los Angeles Sparks · 4 days ago
Senior Director, Partnership Sales
Los Angeles, CA
Full-time
Hybrid
Director/Executive
10+ years expThe Los Angeles Sparks, a 3-time WNBA Champion team, are seeking a Senior Director, Partnership Sales to lead their partnership sales initiatives. This role focuses on driving new business revenue and cultivating corporate relationships, while developing innovative partnership programs.
CommunitiesLifestyleSportsSports Leagues and Teams
Responsibilities
Lead partnership sales efforts by developing new relationships, generating revenue, and identifying prospective partners across key business categories
Develop integrated partnership assets, programs, and packages that maximize Sparks value propositions for new and existing partners
Establish and implement strategic new business development plans, personally driving outreach, discovery, and deal-closing efforts
Manage the full sales lifecycle including prospecting, pipeline development, needs analysis, pitch creation, proposals, negotiation, and contract execution
Maintain deep awareness of the Partnership landscape, industry trends, and category activity across sports, lifestyle, and entertainment to identify new opportunities
Create compelling partnership solutions aligned with partner objectives across marketing, community, media, digital, and game-day platforms
Craft and deliver executive-level sales presentations, proposals, and term sheets that communicate strong business rationale and ROI modeling
Attend and lead sales meetings; manage internal next steps and guide creation of decks, presentations, and client-facing documentation
Work closely with Partnership Solutions, Activation, Marketing, Community Relations and Finance teams to develop fully integrated partnership proposals
Ensure smooth transition from sales to activation while maintaining strategic involvement to support long-term value, renewals, and upsell opportunities
Represent the Sparks at home games, events, league functions, and industry conferences to build relationships and generate new business
Maintain accurate and up-to-date account entries in CRM systems and reporting tools
Track and report weekly sales activity, pipeline status, and revenue forecasting
Ensure strong organizational discipline and adherence to Sparks sales processes
Qualification
Required
Minimum 10–12 years of partnership sales experience with deep knowledge of integrated Partnership development
Team, venue, agency, or brand-side partnership experience
Proven track record of sourcing, negotiating, and closing major corporate partnerships
Bachelor's degree in Business, Marketing, Sports Management, Communications or related field, or equivalent experience
Strong business acumen with the ability to create ROI-driven proposals and financial partnership models
Strong communication skills and ability to thrive in a deadline-driven environment
Exceptional oral, written, and presentation skills with the ability to influence senior-level decision makers
Strong consultative selling skills, including strategic thinking, storytelling, and value-driven negotiation
Ability to identify, develop, and package integrated partnership solutions
High level of professionalism and executive presence; proven ability to generate and close business
Strong organizational skills, attention to detail, and ability to manage multiple high-priority projects in a fast-paced environment
Proactive, motivated, solution-oriented leader who excels as both an individual contributor and team collaborator
Ability to build strategic partnerships using data, analytics, valuation insights, and industry trends
Preferred
Experience in professional sports setting, preferably in Partnership sales
Familiarity with CRM systems
Established relationships with brand and agency executives in key Partnership categories
Experience developing integrated marketing, media, and community-based partnership programs
Knowledge of Los Angeles market preferred
Company
Los Angeles Sparks
Los Angeles Sparks is a sports team that participates in women's professional basketball leagues.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jael Gallagher
VP, Corporate Partnerships
Arpe Bagumyan, M.A.
Manager, Partner Marketing
Recent News
2025-10-31
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