Sentry Insurance LLP · 2 days ago
Paid Search Manager
Nashville, TN
Full-time
Hybrid
Senior Level
5+ years expSentry Insurance LLP is a leading mutual insurance company with a strong reputation for employee satisfaction and professional development. They are seeking a Paid Search Manager to lead the planning, execution, and optimization of paid search and targeted email campaigns aimed at driving customer acquisition and sales growth.
Financial Services
Responsibilities
Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives
Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance
Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates
Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI)
Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth
Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy
Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics
Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations
Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness
Qualification
Required
Bachelors Degree in Marketing, Business, or related field, or equivalent work experience
Minimum of 5 years related work experience
Strong analytical mindset with ability to interpret data and optimize performance
Excellent leadership, communication, and collaboration skills
Preferred
Management experience and experience in building a team is highly preferred
Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio
Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot
Familiarity with attribution platforms (e.g., Neustar, Visual IQ)
Experience integrating SEM with CRM and audience targeting solutions
Familiarity with regulated industries such as insurance or financial services
Benefits
Flexibility through a scheduled Hybrid work model
Meal Subsidy available for associates who report to an office
401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future
Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle
Well-being and Employee Assistance programs
Sentry Foundation gift matching program to encourage charitable giving
Company
Sentry Insurance LLP
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase