Intuit · 1 day ago
Principal Product Marketing Manager, Capital Solutions (Lending)
Mountain View, CA
Full-time
Onsite
Lead/Staff
8+ years expIntuit is a global financial technology platform that powers prosperity for individuals and communities. The Principal Product Marketing Manager for Capital Solutions will focus on driving growth for the QuickBooks Capital portfolio by developing value propositions and executing marketing campaigns aimed at small and medium business prospects.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Own 1-year business outcomes for Growth initiatives for Intuit QuickBooks’ Capital products, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs
Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace
Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
Conduct in-depth analysis of our target markets and ideal customer profile (ICP) to identify new opportunities for growth
Own the data-gathering and analysis for competitive intelligence, tracking competitor movements and uncovering weaknesses to exploit in our messaging
Qualification
Required
8-10+ years of experience in product marketing strategy and cross-functional execution
Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results; comfortable navigating ambiguity and driven by measurable results
Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
Excellent verbal, written/presentation, and interpersonal communication skills
BA/BS required
Preferred
MBA preferred
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
Company data provided by crunchbase