James Hardie · 1 week ago
Marketing Director of Digital Product, Sites and Applications
Chicago, IL
Full-time
Hybrid
Director/Executive
$190K/yr - $210K/yr
10+ years expJames Hardie is the industry leader in exterior home and outdoor living solutions, and they are seeking a Marketing Director of Digital Product, Sites and Applications. This role involves leading the strategy and execution of digital platforms, ensuring engaging customer experiences and seamless integrations across the organization.
Building MaterialCivil EngineeringManufacturing
Responsibilities
Define the strategy, vision, and multi-year roadmap for websites, digital applications, and platform integrations
Own product intake, prioritization, backlog governance, and release planning in partnership with IT delivery teams
Lead a team of product managers, SEO specialists, CMS managers, and data technologists
Align product initiatives with business goals, customer needs, and enterprise growth priorities
Establish and champion modern product management and agile best practices
Partner with UX and marketing teams to improve engagement through optimization, experimentation, and personalization
Translate customer insights, journey data, and testing results into product enhancements and feature roadmaps
Deliver conversion-driving experiences, including next-best-action strategies and optimized lead journeys for homeowners, pros, and channel partners
Ensure all digital experiences are consistent, high-performing, and accessible across devices
Lead the roadmap for all websites across James Hardie brands ensuring reliability, compliance, integrations, personalization, and marketing technology connectivity
Own site and app technical performance, including uptime, speed, Core Web Vitals, tagging, and performance engineering
Champion enterprise SEO and on-site content architecture, taxonomy, and internal linking strategies
Partner cross functionally to increase James Hardie brands perception across the AEO/GEO ecosystem
Define and maintain digital standards, governance models, and reusable experience components
Oversee the technical integrations that connect websites, applications, and data systems to our Marketing Product Information Management environment
Ensure platforms are scalable, secure, compliant with data/privacy standards, and maintain consistent data flows
Partner with Marketing, Product, IT, and Analytics to deliver integrated digital experiences that support both brand and performance goals
Manage vendor and platform relationships for CMS, SEO/GEO tools, app frameworks, and related technologies
Support enterprise digital planning, platform consolidation, and modernization initiatives
Lead and develop a multidisciplinary team across product management, CMS, SEO, and data operations
Foster a culture of collaboration, innovation, accountability, and continuous improvement
Build clear career paths, role clarity, and ongoing skill development for team members
Support the evolution of direct-to-consumer capabilities
Partner cross-functionally with Sales, Marketing, Product, and IT to ensure cohesive and scalable eCommerce experiences
Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention
Qualification
Required
10+ years of experience in digital product management or related roles, including leadership of complex digital platforms
5+ years leading teams in a matrixed, cross-functional environment
Proven track record delivering websites, digital applications, and integrations that drive measurable business outcomes
5+ years working with Adobe Experience Cloud platforms (AEM, Target, etc)
Strong understanding of CMS, SEO, Web Vitals, and digital data integration best practices
Experience managing vendors and technical delivery partners
Technical fluency with web/app platforms, APIs, data flows, and digital architecture
Customer-first mindset with exceptional analytical and problem-solving abilities
Benefits
Comprehensive low-cost co-pay Health Insurance
Life insurance
Short-term and long-term disability insurance
401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
11 paid holidays per year
Paid vacation
Paid sick leave
Wellness Program, Employee Assistance Program, Parental Leave
Employee Stock Purchase Plan
Community Involvement & Sustainable Solutions
Company
James Hardie
James Hardie Industries plc is a manufacturer of fiber cement products and systems for internal and external building construction
5001-10000 employees
H1B Sponsorship
James Hardie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (16)
2023 (6)
2022 (12)
2021 (10)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
$5.2B2025-06-17Post Ipo Debt· $1.7B
2025-05-30Post Ipo Debt· $3.5B
2001-11-02IPO
Leadership Team
Randeep Wasal
Head Of Information Technology APAC
Samara Toole
Chief Marketing Officer
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase