Norwegian Cruise Line Holdings Ltd. · 3 days ago
Marketing Operations Manager - Casino Campaigns & CRM
Miami, FL
Full-time
Onsite
Senior Level
5+ years expNorwegian Cruise Line Holdings Ltd. is responsible for providing exceptional cruise experiences, and they are seeking a Marketing Operations Manager to oversee marketing and call campaigns, special events, and loyalty programs. This role will handle CRM optimization and streamline the booking process for agents, partners, and guests while ensuring effective communication and execution of campaigns onboard.
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Responsibilities
Ensure the optimal execution of marketing campaigns by implementing all system processes that will set up the reservation team with an executable booking process and deliver what is promised to guests on board
Streamline the agent booking process and reduce talk time by enhancing system driven rules and automations
Assess and implement processes, enhancements, and projects with regard to the execution of all campaigns, promotions, and programs
Liaise with key stakeholders, including but not limited to casino marketing, analytics, reservations, onboard, accounting, finance, systems (Seaware, Seaweb) and/or Salesforce to ensure alignment regarding current and future developments
Manage Salesforce and Seaware projects for the creation, issuance, and redemption of casino offers and programs
Manage booking rules for culmination of all casino marketing events and campaigns
Own development and provide vision for new system enhancements, promotions, and corrections with IT
Liaise with the Business Intelligence team to create and/or update existing booking and financial reports
Collaborate with special project teams to ensure casino is accounted for in company-wide initiatives
Manage system testing for upgrades/hot fixes/enhancements (e.g. Versonix, Salesforce, Freestyle)
Perform other job-related duties as assigned
Qualification
Required
Bachelor's Degree
Business Administration, Accounting, Hospitality, or related field of study
Minimum 5 years' experience in call center operations, IT project management, hospitality, marketing or related role
Experience with database systems and developing strategies to engage customer base
Strong leadership skills to identify, plan, and execute strategies with excellence
Acute attention to detail and the ability to be proactive
Strong knowledge of products and services in a call center environment
Analytical skills to review reporting, identify booking and/or campaign trends, performance, and opportunities for improvement
Effective interpersonal, written, and verbal communication skills needed to engage all levels within the organization and external customers with diverse personalities
Strong organizational skills and multitasking ability to perform in a fast paced environment
Advanced level working knowledge of Freestyle Connect reservation system and Salesforce, or a strong technological background
Preferred
2 years' prior supervisory experience
Previous cruise and/or casino experience
Company
Norwegian Cruise Line Holdings Ltd.
Norwegian Cruise Line Holdings Ltd.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$9.26BKey Investors
L CattertonApollo
2025-09-09Post Ipo Equity· $81.29M
2025-09-08Post Ipo Debt· $1.3B
2025-06-26Post Ipo Debt· $786M
Leadership Team
Harry Sommer
President and CEO
Patrik Dahlgren
Executive Vice President Vessel Operations
Recent News
2026-01-22
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-20
The Orlando Sentinel
2026-01-17
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