Alarm.com · 1 week ago
Web & SEO Specialist
Tysons Corner, VA
Full-time
Hybrid
Mid Level
3+ years expAlarm.com is looking for a forward-thinking and data-driven SEO & Web Content Specialist to join their team. This role involves developing and executing a comprehensive search strategy while managing web content, focusing on both traditional SEO and AI-driven search innovations.
InternetInternet of ThingsSecurityWireless
No H1B
Responsibilities
Own the Future of Search: Develop and execute a comprehensive search strategy that drives organic growth across traditional search engines (Google) and pioneers our approach for AI-driven platforms (SGE, Perplexity, etc.)
Architect for Visibility: Champion SEO and Answer Engine Optimization (AEO) best practices. You'll advise on everything from technical site architecture and Core Web Vitals to schema markup and content structure needed to win featured snippets and AI-powered answers
Execute End-to-End SEO: Conduct deep keyword and prompt research, build out optimized content briefs, manage on-page and off-page initiatives, and perform regular technical audits to ensure our website is performant, crawlable, and authoritative
Stay Ahead of the Curve: Actively monitor and analyze trends in AI search, LLM updates, and algorithmic shifts, translating them into proactive strategies that keep Alarm.com at a competitive advantage
Be the CMS Guru: Serve as the primary owner for all website content updates, page creation, and content management within our CMS environment. You will be the go-to person for executing content edits and ensuring site integrity
Translate Strategy into Content: Collaborate with cross-functional marketing, product, and design teams to translate marketing initiatives into compelling, high-performing, and SEO-optimized web pages
Optimize for Conversion: Design, launch, and analyze A/B tests on key pages and user journeys to continuously improve user experience and drive higher conversion rates
Manage the Content Lifecycle: Oversee the web content pipeline, from collaborating on the content calendar and creating briefs to publishing, monitoring, and reporting on performance
Tell the Story with Data: Track, analyze, and report on key performance indicators using GA4, Google Search Console, SEMrush, Profound, and other analytics platforms
Deliver Actionable Insights: Develop and maintain performance dashboards to communicate the business impact of our search and content initiatives to marketing peers and leadership. You'll move beyond reporting numbers to explaining what they mean and what we should do next
Qualification
Required
3+ years of proven experience in a role focused on SEO, content strategy, and website management
Deep, hands-on expertise with core SEO and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics 4, Google Search Console)
Demonstrated understanding of modern search, including LLMs, Search Generative Experiences (SGE), and Answer Engine Optimization (AEO). You should be able to speak fluently about how search is evolving
Proven experience managing website content in a modern CMS
Exceptional project management skills, with a knack for juggling multiple priorities in a fast-paced environment
Excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders
Preferred
Google Analytics certification is preferred
Experience using AI-powered content optimization tools
Working knowledge of HTML/CSS for troubleshooting and minor content adjustments
Benefits
Subsidized medical plan options
An HSA with generous company contribution
A 401(k) with employer match
Paid holidays
Wellness time
Vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability and life insurance
FSAs
Well-being resources and activities
A casual dress work environment
Company
Alarm.com
Alarm.com is provides home and business security solutions based on wireless, web and mobile technologies.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$588MKey Investors
TCVABS Capital Partners
2024-05-29Post Ipo Debt· $425M
2015-06-26IPO
2012-07-24Series B· $136M
Leadership Team
Stephen Trundle
President & CEO
Jean-Paul Martin
CTO (co-founder)
Recent News
2026-01-07
MarketScreener
2025-12-09
2025-12-05
Company data provided by crunchbase