Crocs, Inc. · 13 hours ago
Manager, Automations
Broomfield, CO
Full-time
Hybrid
Mid Level
$105K/yr - $115K/yr
3+ years expCrocs, Inc. is a company that values individual career paths and impacts. The CRM Manager, Automations will assist in executing automated customer journeys across various channels, collaborating with teams to enhance customer experience and meet revenue targets.
FashionConsumer GoodsManufacturingConsumerShoes
Responsibilities
Own the performance of all automated customer journeys across CRM channels, including marketing and transactional communications for email, SMS, and push notifications
Rigorously test and iterate to find incremental revenue-driving opportunities across the consumer journey
Drive innovation in automated marketing to bring new channels, concepts and technology with the goal of improving performance and customer experience
Own agency relationships to maximize efficiency and output
Partner with analytics team to properly measure and report effectiveness of CRM programs, impact to CLV and to make any improvements to segmentation capabilities required
Partner with MarTech team for the building and updating of automated journeys and new tool implementation
Collaborate with broader CRM team to drive database growth and long-term health
Manage order-related communications to optimize and remove friction in the post-purchase experience while looking for moments to drive short-term repeat purchases
Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
Qualification
Required
Bachelor's Degree in Marketing, Communications, Advertising or related field
3+ years digital with a focus in CRM or marketing automation
Knowledge of website analytics tools
Proven experience in enterprise-level ESPs with the ability to make immediate level changes to campaign creative, structure, and scheduling
Proven campaign management experience defining targeting strategies that drive results
Team player with demonstrated ability to work effectively with multiple cross-functional groups
Strong analytical and problem solving skills
Strong project and time management skills
Strong communication skills with the ability to gain alignment and problem solve collaboratively
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
Results oriented with a bias for action
Preferred
SalesForce Marketing Cloud highly preferred
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
Company data provided by crunchbase