FITZ & CO · 2 days ago
Senior Account Executive, Digital Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $80K/yr
4+ years expFITZ & CO is a global strategy and PR agency focused on art, culture, tech, and luxury brands. The Senior Account Executive (Digital Marketing) will manage client relations and execute digital marketing strategies, including social media campaigns and content creation, while also supporting business development efforts through the agency's own digital presence.
Digital MarketingEventsSocial Media
Hiring Manager
Cari Quartuccio
Responsibilities
Contribute to agency in offering best-in-class social experiences, content, creative and analytics to clients and the agency’s marketing efforts
Execute FITZ & CO’s digital marketing and social media service offering for various clients including but not limited to client email communications, content strategy, content creation, digital storytelling, community management, paid social media advertising, social listening, and influencer marketing
Develop a clear understanding of our clients' key business objectives and challenges in relation to social and digital strategy; and look for creative and strategic ways to solve their problems and grow the impact of their channels
Run client social media channels including creating content calendars, social content creation, analytics, paid social, & community management against KPIs, to be set in concert with client and Director
Support on-site client events, inclusive of the following: live content capture and influencer management
Analyze clients’ social activities across all major social networks and actively mine social conversations for relevant insights and opportunities to engage, maximizing ROI for clients
Identify and engage social media influencers and content creators; broker relationships between influencers and clients, including support in drafting contracts, scopes of work, and on-site relationship management
Proactively manage FITZ & CO’s social media, website and other digital platforms to ensure that the agency’s social media and digital presence reflect current agency positioning and business goals (content strategy, creation, community management and analytics) as articulated by Director and CEO
Run FITZ & CO’s social media channels including creating content calendars, social content creation, community management against KPIs to be set in concert with Director
Proactively contribute to CEO’s social media channels (Instagram, X formerly known as Twitter, LinkedIn, etc) in support of agency marketing initiatives
Provide analytics on FITZ and CEO’s social channels working to meet and exceed KPIs
Market the agency through direct marketing email including power lists and holiday greetings
Maintain agency website, updating copy and images regularly
Support the Director in the constant evolution of the agency’s digital and social offerings, regularly identifying new capabilities
Qualification
Required
Experience creating content on all popular digital platforms, as well as a detailed knowledge of each platform's tools and functionalities including Facebook, Instagram, X (formerly known as Twitter), YouTube, LinkedIn, RED, and any emerging platforms
Ability to measure and analyze key digital metrics via Google Analytics, Instagram Insights, Facebook for Business, etc. and experience with our tools and services to generate proper Social Media reporting, such as Sprout Social, etc
Experience in creating visually impactful and well written effective marketing decks in PowerPoint, invitation copy and direct marketing emails
Developed strong aesthetic in content and asset creation. Must be proficient with Microsoft Suite, Adobe Suite (Photoshop, After Effects), and basic website maintenance
Experience with light image retouching / video editing programs is a must
B.A. Degree
4-8 years of experience with digital/social media account management, depending on portfolio
Previous full-time agency experience and/or experience working in a fast-paced setting a must
Experience developing and implementing social media, email, digital and integrated marketing campaigns from planning through content creation
Excellent communication skills (written/verbal) for both client and internal relations: persuasive, strategic, proactive, diplomatic
Demonstrates leadership and professionalism to clients, colleagues, and direct reports
Organized and proactive timeline and production management, and ability to juggle multiple deadlines and client priorities
A demonstrated ability to create visually dynamic and impactful digital and social media content is essential
A demonstrated passion for, and superb understanding of, the social media landscape, preferably in the context of the art world
Preferred
Knowledge of Web 3 is a plus
Interest in the art world is a plus
Company
FITZ & CO
FITZ & CO is a strategic agency for arts, culture, tech, hospitality, and luxury brands.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Sara Fitzmaurice
CEO & Founder
Company data provided by crunchbase