Senior Analyst, Engagement, Churn & Retention jobs in United States
cer-icon
Apply on Employer Site
company-logo

Roku · 5 days ago

Senior Analyst, Engagement, Churn & Retention

positionNew York, NY
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
money$170K/yr - $219K/yr
date8+ years exp

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a Senior Analyst, Engagement, Churn & Retention to enhance subscriber success. This role focuses on defining metrics, analyzing engagement and churn, and collaborating with cross-functional teams to develop strategies that maximize subscriber lifetime value.

AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
check
Comp. & Benefits
check
H1B Sponsor Likelynote

Responsibilities

Define engagement and retention priorities: Identify the most impactful opportunities to increase engagement, reduce churn, and improve long-term retention across both partner-specific subscriptions and Roku Pay subscribers
Build and own reporting: Develop a unified framework to monitor subscriber health - including engagement, churn, retention, reactivation, and lifetime value
Churn diagnostics: Diagnose churn drivers across content, product experience, pricing, and user segments, and translate findings into clear business actions
Engagement-driven insights: Analyze how user behaviors (viewing, product usage, feature adoption) drive churn or retention outcomes
Experiment and optimize: Partner with Product and Core Analytics to design, analyze, and interpret A/B tests focused on reducing churn and increasing engagement
Model subscriber economics: Build scalable processes that connect engagement and churn to lifetime value and subscription health
Cross-functional leadership: Collaborate with Product, Recommendations, Marketing, Finance, Partner Growth, and Subscriptions to align churn and retention strategies with Roku’s strategic goals
Influence through storytelling: Deliver compelling dashboards, presentations, and narratives that connect engagement, churn, and retention to subscriber and revenue impact
Operational excellence: Bridge technical expertise (Core Analytics, Data Engineering) with business stakeholders to ensure churn and retention data is actionable and trusted
Champion a churn-aware culture: Promote engagement and churn insights as a foundation for subscription success across Roku

Qualification

Churn reduction strategiesRetention strategiesSQL expertiseTableauData storytellingExcel modelingUser experience passionNavigating ambiguityCollaborationCommunication

Required

8-10+ years of professional experience, with at least 5 years working in a subscription-driven business
Proven experience developing and executing churn reduction and retention strategies in complex, cross-functional environments
Advanced analytical skills, including SQL expertise and comfort working with large, complex datasets
Strong Tableau skills, with the ability to build interactive dashboards that track churn, engagement, and retention
Strong modeling ability in Excel
Exceptional communication and data storytelling skills; able to translate churn and engagement insights into executive-ready narratives and presentations
Highly collaborative, with the ability to influence and align diverse teams around churn, engagement, and retention goals
Comfortable navigating ambiguity and prioritizing the highest-impact work in a fast-paced environment
Passionate about user experience, engagement, and creating long-term value for both subscribers and the business
Bachelor's degree in a quantitative or business-related field (Economics, Business, Marketing, Analytics)

Preferred

MBA or advanced degree is a plus

Benefits

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)

Company

Roku

twittertwittertwitter
Glassdoor3.7
company-logo
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
dateFounded in 2002
location
Los Gatos, California, USA
people-size1001-5000 employees
web-link
https://www.roku.com

H1B Sponsorship

Roku has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)

Funding

Current Stage
Public Company
Total Funding
$220.61M
Key Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market

Leadership Team

leader-logo
Preston Smalley
VP of Viewer Product
linkedin
T
Thomas Dodson
Vice President of Platform Operations
linkedin

Recent News

WebProNews
Pinterest’s TV Shopping Push and Leadership Shakeup Spark Valuation Debate
2026-01-25
PYMNTS.com
Pinterest Adds Shoppable TV With Roku Partnership
2026-01-19
TechRadar.com
Amazon partners with Roku to expand its collection of free streaming content – here’s where you can access its 50 new channels
2026-01-16
Company data provided by crunchbase