Nielsen · 2 days ago
Sr. Account Executive / Sales Director - Local TV
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
10+ years expNielsen is committed to powering a better media future by providing insights that drive client decisions. The Sr. Account Executive / Sales Director will lead commercial strategies for key Local TV ownership groups, ensuring Nielsen remains a vital partner in the evolving media landscape.
AdvertisingAdvertising PlatformsAnalyticsDigital MediaInternet RadioMarket ResearchMarketingTest and MeasurementTVVideo Streaming
Responsibilities
Consultative Sales & Digital Integration: Identify and cultivate relationships with Digital leaders at both the Corporate and station levels. Drive adoption of Nielsen’s Digital Solutions, including DAR (Digital Ad Ratings), DCR (Digital Content Ratings), N1Ads and N1Content and Nielsen Marketing Cloud
Audience Analytics & Insight: Collaborate with Customer Success Account Managers to dimension changes in audience behavior, address client’s ratings inquiries, and explain variability in Local TV audiences to research and sales stakeholders with some of our largest Local TV customers
Cross-Functional Collaboration: Serve as the bridge between your clients and the broader Nielsen organization, including Data Science, Commercial Ops, Media Analytics, Product Leadership, and Engineering
Sales Enablement & Reporting: Maintain rigorous pipeline hygiene within Salesforce, tracking opportunities and revenue by client and product. Leverage sales enablement tools like LinkedIn Sales Navigator and SalesLoft. Create consistent reporting systems to highlight activity and successes for Local Media leadership
Value Proposition Advocacy: Articulate the unique benefits of Nielsen products across all client departments: sales, research, programming, news, promotions, and management
Qualification
Required
10+ years of experience in Local Media (TV Station, Rep Firm, Cable, or Nielsen) with a proven track record of revenue success
A deep working knowledge of digital advertising, including the ability to monetize Linear TV, Streaming, OTT, Addressable, and Advanced Advertising platforms
Demonstrated proficiency in utilizing and presenting Nielsen data, products, and methodologies
Exceptional writing, analytical, and presentation skills, with the ability to author compelling proposals for C-Suite Executive customers
Expert-level proficiency in Salesforce, Google Suite, and MS Office
4-year college degree required
Preferred
Experience with Sales Enablement tools (SalesLoft, LinkedIn Sales Navigator) is highly preferred
Benefits
Health & wellness plans
401(k) retirement coupled with a Nielsen match
A generous paid time off policy
Company provided car for those who qualify
If eligible, a discretionary incentive/bonus
Company
Nielsen
Nielsen provides a comprehensive understanding of what consumers watch and buy.
10001+ employees
H1B Sponsorship
Nielsen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (36)
2023 (74)
2022 (147)
2021 (98)
2020 (144)
Funding
Current Stage
Public CompanyTotal Funding
$1.85B2025-11-03Debt Financing· $1.2B
2023-02-06Debt Financing· $650M
2022-03-29Acquired
Leadership Team
Karthik Rao
Chief Executive Officer
Akhil Parekh
Global Chief Product Officer
Recent News
2026-01-03
2025-12-25
2025-12-24
Company data provided by crunchbase