Mediassociates · 23 hours ago
AI Platform Analyst
United States
Full-time
Remote
Mid LevelMediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. They are seeking an SEM Strategist to manage and optimize paid search, display, and YouTube campaigns, with a focus on campaign performance and ROI.
AdvertisingMarketing
Responsibilities
Audit and optimize SEM campaigns for performance, ROI, and adherence to best practices
Analyze industry trends and competitor performance to recommend actionable improvements
Develop compelling ad copy and conduct A/B tests to increase CTR and conversions
Manage keyword research, lists, and negative keywords to maximize campaign effectiveness
Analyze campaign data to create insightful reports and presentations, providing strategic recommendations
Qualification
Required
Proficiency in MS Excel, PowerPoint, and Word
Expertise in Google/Microsoft Ads, Google Analytics, GA4, and other web analytics tools
Strong understanding of conversion tracking, UTM parameters, and campaign analytics
Excellent communication and presentation skills
Preferred
Google/Microsoft Certification preferred
Benefits
Medical
Dental
Vision
401k
STD
LTD
Life
Company Paid Holidays
Summer Flex
Birthday off
Company
Mediassociates
Mediassociates is a strategic firm that offers data analytics, insights, media planning, communication strategy, and advertising media.
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Kunz
Chief Strategy Officer (CSO)
Recent News
Business Insider
2025-12-02
Business Insider
2025-11-08
Company data provided by crunchbase