Senior Manager, Integrated Marketing & Product Storytelling jobs in United States
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maurices · 1 week ago

Senior Manager, Integrated Marketing & Product Storytelling

positionCorporate Office-maurices-Duluth, MN 55802
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$90K/yr - $120K/yr
date5+ years exp

Maurices is a women’s apparel retailer committed to offering affordable fashion for real life. The Senior Manager, Integrated Marketing & Product Storytelling will lead strategic planning and execution of product-driven storytelling across all marketing channels, ensuring alignment with brand strategy and customer insights.

E-CommerceFashionRetail

Responsibilities

Develop and lead seasonal Big Ideas and weekly product stories in partnership with Merchandising, Concept, and Creative teams. This role will be elevating fashion and newness storytelling across digital and stores
Own the master marketing content calendar and product storytelling documentation to ensure optimal timing, product availability, and storytelling cadence
Translate product strategies into channel-specific content plans, including Direct Mail, Site, Paid Media, Social, Email, and SMS
Lead weekly messaging alignment meetings to ensure cross-channel consistency
Partner with Visual and Planning teams to monitor inventory shifts and adjust storytelling in real time
Oversee creative development cycles including kickoffs, reviews, and approvals
Define marketing positioning for new product and line launches
Partner with Legal on naming, claims, and compliance
Lead monthly content performance reviews and share insights with cross-functional partners
Build executive-facing creative roll-ups and storytelling recaps
Establish product usage guardrails by channel

Qualification

Marketing strategyBrand marketingContent planningOmni-channel marketingData-driven mindsetProject managementLeadership presenceStakeholder managementPassion for fashionCommunicationCustomer-first mindset

Required

5-7 years of experience in marketing strategy, brand marketing, content planning, or related field
Proven experience leading cross-functional teams and influencing without direct authority
Strong understanding of omni-channel marketing
Ability to translate product strategy into consumer-facing storytelling
Highly organized with strong project management skills
Data-driven mindset with experience leveraging performance insights
Excellent communication and presentation skills

Preferred

Experience in retail or consumer brands preferred

Company

maurices

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Glassdoor3.5
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Maurices is an American women's clothing retail chain.
dateFounded in 1931
location
Duluth, Minnesota, USA
people-size5001-10000 employees
web-link
https://www.maurices.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2019-03-25Acquired
2019-01-01Series Unknown

Leadership Team

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Brian Thun
Chief Operating Officer
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Jaime King
SVP, Chief Design + Product Creative Officer
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Recent News

mlive
Kids can pick out free Halloween costumes at Midland Mall this Friday
2025-10-24
The Journal Record
Flights of fancy: Autumn fashion features reimagined bar jackets, creative minis and extreme quirk
2025-10-09
GlobeNewswire News Room
Plus-Size Clothing Strategic Business Report 2025: Rise in Plus-Size Teen and Youth Demographics Strengthens Need for Age-Appropriate, Trend-Focused Apparel
2025-07-14
Company data provided by crunchbase