Brunswick Corporation · 7 hours ago
Digital Marketing Manager
Mettawa, IL
Full-time
Onsite
Mid, Senior Level
$88K/yr - $129K/yr
7+ years expBrunswick Corporation is a global marine leader focused on innovative technologies for marine recreation. They are seeking a Digital Marketing Manager to develop and execute comprehensive digital marketing campaigns, optimize website performance, and collaborate with various teams to enhance brand visibility and efficiency.
BoatingFitnessIndustrialLifestyleManufacturing
Responsibilities
Translate brand strategies into digital execution by partnering closely with brand teams to develop website enhancements and cohesive, multi‑channel marketing campaigns that drive measurable growth
Serve as the primary digital liaison for assigned brands, connecting business stakeholders with digital product owners and functional specialists to ensure alignment and execution excellence
Analyze performance data across campaigns and website activity to generate actionable insights that improve efficiency, conversion, and overall digital effectiveness
Recommend and guide A/B testing to optimize the customer journey, strengthen funnel performance, and validate hypotheses that support campaign and site improvements
Oversee website optimization and maintenance, ensuring site authoring, requirements gathering, and QA/testing are completed accurately and on time by the Digital Operations team
Support Paid Media strategy by translating brand objectives into effective search, display, and social advertising approaches that enhance reach and performance
Collaborate with the MarTech team to shape email marketing initiatives and ensure seamless integration between email programs and website experiences
Partner with Digital Ops and Centers of Excellence to maintain strong website SEO health—including Core Web Vitals—and drive continuous technical and content‑based optimization including tactics into site architecture, content development, keyword strategy, campaign planning, product launches, and blog content
Work with Brand Marketing to shape content strategy that improves organic visibility across both traditional search engines and emerging LLM‑driven discovery channels
Qualification
Required
7-10+ years of marketing experience
Bachelor's degree in marketing, communications, business or related field
Experience using website CMS platforms/authoring (AEM, Sitecore, Optimizely, Acquia/Drupal) and SEO best practices
Understanding of integrated digital marketing strategies and execution across website, paid/organic campaigns
Understanding of website and campaign analytics: both data and deriving actionable insights
Strong collaboration and communication skills to build effective relationships across internal stakeholders
Strong project management skills
Preferred
marine industry knowledge and/or knowledge of recreational fishing hobby/culture or industry
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Well-being program
Product purchase discounts
Company
Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
10001+ employees
H1B Sponsorship
Brunswick Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (35)
2023 (28)
2022 (42)
2021 (43)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-10-11Post Ipo Debt· $1B
1997-02-05IPO
Leadership Team
David Foulkes
Chief Executive Officer
Recent News
Investing.com
2026-01-06
Company data provided by crunchbase