NEOGOV · 1 week ago
Enrollment Marketing Manager
Beaufort County, SC
Full-time
Onsite
Mid Level
$48K/yr - $88K/yr
4+ years expNEOGOV is seeking an Enrollment Marketing Manager to drive enrollment growth and tuition revenue through data-driven marketing campaigns. The role involves collaborating with admissions and recruitment teams to attract prospective students to various educational programs.
GovTechHuman ResourcesInformation TechnologySoftware
Responsibilities
Execute marketing campaigns across digital channels (social media, email, website) to drive student enrollment and meet tuition revenue targets for credit programs, workforce training, and continuing education
Work directly with program directors and deans to understand enrollment needs, identify target audiences, and develop customized marketing materials and strategies that effectively promote specific programs and credentials. Manage and prioritize internal marketing requests from academic programs and departments, ensuring responsive turnaround for marketing materials including flyers, brochures, digital assets, and promotional content while maintaining quality and brand standards. “Quarterbacks” the departments project management process
Execute social media content strategies across platforms (Facebook, Instagram, LinkedIn, YouTube) to engage prospective students, showcase student success and promote programs
Plan and execute marketing support for student recruitment events including open houses, campus tours, career fairs, and community outreach activities; develop promotional materials, coordinate logistics, track event attendance and conversion outcomes
Track, analyze, and report on marketing performance metrics
Performs other duties as assigned
Qualification
Required
A bachelor's degree and professional experience related to the development and dissemination of information material
Preferred
A bachelor's degree in Marketing, Communications, Business Administration, Advertising, Digital Marketing, or related field and four year work experience to be in high education marketing, communications and social media
Benefits
Health and dental insurance
Retirement and savings plan options
Paid vacation and sick leave
Telecommuting
Flexible work schedules
Prescription coverage
Wellness benefits
Dental
Vision
Term life insurance
Long term disability
Flexible spending accounts for health and child care expenses
Defined benefit and defined contribution plans
South Carolina Deferred Compensation Program
Tuition assistance
Holiday, annual and sick leave
Discounts on purchases, travel and more
Company
NEOGOV
NEOGOV is the leading provider of workforce management software uniquely designed for the public sector, education, and public safety.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$700MKey Investors
Warburg Pincus
2025-07-28Secondary Market· $700M
2025-07-28Acquired
2021-06-02Private Equity
Leadership Team
Shane Evangelist
CEO
Brandon McDonald
Head Of Marketing
Recent News
Canada NewsWire
2025-11-14
2025-11-14
Government Technology US
2025-10-31
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