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Kinship · 10 hours ago

Digital Marketing Specialist

Chicago, IL

Full-time

Hybrid

Entry, Mid Level

$45K/yr - $50K/yr

Kinship is a company focused on the hospitality and restaurant industry, seeking a Digital Marketing Specialist to enhance their digital presence. The role involves managing electronic communications, optimizing online listings, and collaborating with partners to achieve marketing goals.

AdvertisingAnalyticsDigital MarketingPublic RelationsSocial Media Management

Responsibilities

Cultivate career path and actively seek professional development opportunities alongside the company

Tell us what we do not know with regular candor

Brainstorm and innovate to improve company, job and partners

Passion for the hospitality and restaurant industry is a must!

Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes

Achieve goals and KPIs associated with job responsibilities

Maintain a nuanced understanding of digital, online and electronic strategies

Keep up-to-date on current trends within the represented industries of the agency

Work with colleagues to ensure resonant storytelling practices across marketing disciplines

Develop a keen understanding of electronic communications, website management, the digital customer journey, overarching digital strategy and analytics/reporting

Proficiency in website builders (Squarespace, Wordpress, etc.), Google Analytics, Google Ads, email clients (MailChimp, Constant Contact, etc.) a plus

Serve partners impeccably and look for opportunities to connect and maintain their brand

Promote learning, influence choices and foster connections vis-à-vis digital channels

Monetize the discipline on behalf of a business’s bottom line, wherever possible

Attend and participate in partner meetings

Attend partner events and support partner relationships, as necessary

Update and present partner marketing briefs

Lead a given number of partner accounts as the primary account lead - including all account strategy

Collaborate with Senior Leadership to determine digital initiatives and needs for upcoming initiatives on behalf of the Digital Team

Trendspot, share updates and analyze the application of trends to partners and internal team regularly

Conduct digital audits for partners quarterly and provide feedback regularly

Conduct outreach to online blogs and listings to support need periods and campaigns

Develop and own electronic communications strategy for partners

Work with Leadership, Creative and Account Lead to determine schedule and cadence based upon past performance, profitability and best practices

Maintain monthly calendar and plan content at least four weeks ahead of time

Actively participate in brainstorming to assist Creative team with content creation for electronic communications

Integrate timely trends into creative campaigns

Maintain an understanding of audience behavior and segmentation to tailor communications appropriately

Develop a welcome campaign and lapsed guest campaigns for all partners

Frequent implementation, at least quarterly, of targeted campaigns per partner to target audience segments based on past performance/demographics/audience behavior

Craft copy for all email communications, as outlined by best practices

Implement and utilize e-blast templates to address one-off needs

Facilitate data collection and list hygiene efforts to grow subscriber numbers, including maintenance and imports

Conduct regular A/B testing, per partner strategies, to optimize performance—and integrate into performance reporting

Optimize online listings and monitor partners’ online profiles, including positioning, messaging and content, to maintain a consistent image across the digital landscape

Review website traffic, user behavior, and conversion funnel to make recommendations for improvement

Maintain guest-facing reservation platforms

Conduct reputation management

Develop standard scripts for all partners to inform tone, process and structure

Respond to guest reviews weekly, with a 48 hour response rate

Consult and provide recommendations for responding in critical or sensitive situations

Track reputation scores and include in monthly reporting, identifying trends and guest sentiment

Solicit positive reviews monthly to utilize across all marketing channels

Maintain partner websites and facilitate content updates for writing, photos, navigation and usability

Maintain digital menus, press pages monthly, regular website pop-ups, and all event listings and happenings

Provide ad hoc copywriting support for website content

Implement Google Ads strategy as necessary; Strategy, planning, budget, execution

Execute push notifications or SMS text messages as necessary to support need periods and marketing initiatives across disciplines

Measure and report

Own Digital Insights for all partners and include relevant reporting in all Detail Reports

Maintain monthly electronic tracker to evaluate email performance

Share one-off recaps of digital performance per campaign or strategic initiative, sharing results, news, insights and more

Manage, utilize and evaluate trackable links to all online/email campaigns

Maintain an understanding of ROI, conversion and trackability as it pertains to digital marketing and driving revenue for partners

Qualification

Digital marketing strategyGoogle AnalyticsWebsite managementEmail marketingGoogle AdsContent creationSocial media managementTrend analysisCommunication skillsTeam collaboration

Required