HelloFresh · 7 hours ago
Senior Director, Paid Social
New York, NY, United States
Full-time
Onsite
Director/Executive
$351K/yr - $460K/yr
10+ years expHelloFresh is seeking a strategic Senior Director of Paid Social to lead their transformation into a social-first brand. This pivotal leadership role involves architecting a global vision and strategy for paid social, managing a multi-million dollar budget, and leading a high-performance global marketing team to drive growth and innovation across various social channels.
B2CDelivery ServiceFood and BeverageFood DeliverySubscription Service
Responsibilities
Architect the Global Vision & Strategy: Develop, own, and execute the long-term global roadmap for Paid Social, building upon our strong conversion foundation to create a sophisticated, full-funnel, multi-brand growth engine
Manage Multi-Million Dollar Budget: Assume full ownership of the paid social budget, forecasting, and delivery against ambitious growth, revenue, and incremental ROI targets
Lead & Scale a High-Performance Global Team: Lead, mentor, and scale a global team of ~29 fostering a culture of innovation, accountability, and data-driven experimentation necessary to operate as a social-first brand
Pioneer Channel Diversification & Innovation: Set the agenda for creative excellence and pioneer the expansion and optimization of our channel mix across Meta, TikTok, and a diverse portfolio of emerging social platforms
Build the Scalable Operating Model: Design and implement the agile processes, systems, and advanced measurement frameworks required to inform high-level investment decisions and enable flawless, high-speed execution
Champion the Function at the Executive Level: Serve as the single point of accountability for paid social performance, driving alignment and communicating strategy, insights, and results to C-suite and executive-level stakeholders
Drive Multi-Brand Portfolio Success: Oversee the paid social strategy for the entire brand portfolio (HelloFresh, Factor, Green Chef, EveryPlate), ensuring each brand’s unique acquisition goals are met
Champion Creative Excellence: Partner with leadership across Brand, Design, and Creative to set a high bar for social-first creative, building an innovative content engine that cuts through the noise and delivers breakthrough performance
Qualification
Required
10+ years of progressive experience in performance marketing, with at least 5+ years in a senior leadership role architecting and leading paid social strategy at a global scale
Demonstrated success in leading, mentoring, and scaling large, high-performance global teams (~20-30+), including a strong background in managing other managers (a 'leader of leaders')
Extensive experience managing multi-million dollar performance budgets in a complex, multi-brand portfolio, with full accountability for forecasting, strategic allocation, and delivering against ambitious, incremental ROI targets
Deep, senior-level expertise in the full paid social ecosystem (Meta, TikTok etc), with a proven history of pioneering channel diversification and building sophisticated, full-funnel programs
Expert-level understanding of advanced measurement frameworks, including hands-on experience with MMM, MTA, and incrementality testing, with a proven ability to use data to inform high-level investment strategy
A powerful communicator who can build consensus, articulate a clear vision, and present complex strategy and results to C-suite and executive-level stakeholders
A strategic and entrepreneurial leader with a proven ability to design and implement the scalable operating models, agile processes, and systems required to transform a function into a social-first leader
A demonstrated ability to partner with Brand and Creative leadership to set a high bar for social-first creative that balances brand equity and breakthrough performance
A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
Benefits
401K company match that vests immediately upon participation
Team bonus opportunities
Generous PTO and flexible attendance policy
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Company
HelloFresh
HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.
10001+ employees
H1B Sponsorship
HelloFresh has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (27)
2023 (16)
2022 (25)
2021 (15)
2020 (12)
Funding
Current Stage
Public CompanyTotal Funding
$367.46MKey Investors
Baillie GiffordRocket InternetInsight Partners
2017-11-02IPO
2016-12-20Series G· $88.32M
2015-09-17Series F· $85.64M
Leadership Team
Dominik Richter
CEO and Founder
Sebastien Tron
Vice President, Growth Opportunities
Recent News
InternetRetailing
2026-01-16
Company data provided by crunchbase