Growth Leads · 6 hours ago
Senior Product Owner - SEO
Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. They are seeking a Senior Product Owner to take ownership of a flagship product, combining deep SEO expertise with product ownership to drive its success and growth.
Advertising
Responsibilities
Take full ownership of a flagship product, developing and executing the roadmap from launch through to scale, with autonomy over strategic decisions
Build and scale a high-performing team from the ground up, recruiting the right talent and creating a culture of excellence and accountability
Leverage deep SEO knowledge to drive organic traffic growth, ensuring the product achieves and maintains strong visibility across target keywords and markets
Work directly on critical tasks in the early stages from content optimization to technical implementation while transitioning to strategic oversight as the team grows
Own all key metrics, continuously testing, analyzing, and optimizing to maximize traffic, conversions, and revenue generation
Work closely with content, development, and marketing teams to ensure seamless execution and alignment with broader business objectives
Identify opportunities for growth, test new approaches, and implement learnings to stay ahead of the competition and search algorithm changes
Qualification
Required
Proven Track Record: Demonstrated success in scaling SEO-driven products or websites, with measurable results in traffic and revenue growth
SEO Expertise: Deep understanding of SEO best practices across content, technical, and off-page strategies, with the ability to identify and capitalize on opportunities
Entrepreneurial Mindset: Self-starter with an ownership mentality who thrives in building something from the ground up and driving it to profitability
Hands-On Approach: Comfortable rolling up your sleeves and working directly on execution, not just strategy and delegation
Leadership Experience: Experience building and managing teams, with the ability to hire, develop, and inspire high performers
Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize performance
Lead Generation & Affiliate Marketing: Understanding of conversion optimization and how to build products that generate high-quality leads
Industry Knowledge: Experience in the iGaming industry is a strong advantage
Benefits
Ownership & Profit Share
Flexibility