Simera · 4 weeks ago
Social Media Manager II (Remote)
Simera is seeking a Social Media Manager II to build and expand their presence across various social media platforms. This role involves crafting a cohesive brand voice, executing data-driven content strategies, and monitoring performance metrics to enhance campaign effectiveness.
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Responsibilities
Building, managing, and expanding a company’s presence across multiple social media platforms
Crafting a cohesive brand voice
Designing and executing data-driven content strategies
Ensuring consistent messaging across all touchpoints
Planning editorial calendars
Creating engaging text, image, and video content
Scheduling and publishing posts
Actively interacting with followers to foster an engaged online community
Monitoring industry trends, platform algorithm changes, and competitor activity
Tracking metrics such as reach, engagement, click-through rates, and conversions
Assessing campaign effectiveness and informing future decisions
Translating data insights into actionable improvements
Qualification
Required
Building, managing, and expanding a company's presence across multiple social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and emerging channels
Crafting a cohesive brand voice
Designing and executing data-driven content strategies
Ensuring consistent messaging across all touchpoints
Planning editorial calendars
Creating engaging text, image, and video content
Scheduling and publishing posts
Actively interacting with followers to foster an engaged online community
Monitoring industry trends, platform algorithm changes, and competitor activity
Performance analysis—tracking metrics such as reach, engagement, click-through rates, and conversions
Proficiency with analytics tools
Understanding of paid advertising
Ability to translate data insights into actionable improvements
Strong communication skills
Creativity
Adaptability
Deep understanding of digital marketing principles