Woodward Communications, Inc. · 3 weeks ago
MEDIA ACCOUNT EXECUTIVE
In Business - Madison, WI 53718
Full-time
Hybrid
Mid Level
3+ years expWoodward Communications, Inc. is seeking a Media Account Executive responsible for developing, selling, and executing customized marketing programs across various platforms. The role involves guiding clients, developing custom solutions, prospecting new business, and engaging with the local community while ensuring campaign success and client satisfaction.
Media and Entertainment
Responsibilities
Guide internal and external clients within specified and assigned industry categories in defining vision, measured strategy and infrastructure requirements to support the customer business objectives
Develop custom solutions across multiple platforms based on client needs and objectives and ensure campaign executes to client expectations
Actively prospect and develop new business within assigned categories of business
Continually schedule in-person, and virtual meetings with current and prospective clients
When necessary, accompany the publisher and or sales manager on client appointments
Actively engage with the local business community. Attend community and industry associated events
Produce creative and conceptually engaging presentations/media plans and/or deliver presentation/media plans in a way that demonstrates the benefit to the client/agency, as requested
Utilize internal resources to monitor and optimize customized campaigns, maximizing campaign delivery and revenue through consistent collaboration with customers
Provide digital audience reporting and the provision of detailed final campaign reports, including recommendations, which promote analytics as a critical component of current and future campaigns
Stay current with local business, industry, and media trends
Other duties as assigned
Qualification
Required
Positive, motivated, disciplined individual who is a self-starter, adapts quickly to change and works well with people
Efficient time management, prioritizing important tasks; avoids procrastination; showing strong attention to detail and meeting deadlines
Displays Great Game of Business teamwork, transparency and accountability
Maintain a valid driver's license and adequate automobile insurance
Expertise in multiple print and digital media assets, including social media
Exemplary written and communication skills
Ability to understand and utilize digital analytics to educate clients, account executives, and leadership teams in a clear and concise manner
Collaborates well with others; presents a polished and professional image of the company in public
Preserves confidentiality of customers, advertisers, and the company
College degree and/or equivalent successful career track with a minimum of three years' experience
Direct experience in media OR associated industry experience aligned with our media business coverage and clientele
Proficiency in Google Business Suite
Experience with various Customer Management Systems
Company
Woodward Communications, Inc.
As a growing employee-owned company of diversified and innovative businesses, we deliver customer value through our people, portfolio, pace and planning.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
John Boffa
President and CEO
Tom Woodward
CEO & President
Recent News
Providence Business News
2023-12-12
Company data provided by crunchbase