Utah SHRM · 2 months ago
Senior Specialist, Demand Generation
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Specialist, Demand Generation plays a pivotal role in executing, optimizing, and connecting SHRM’s demand generation campaigns across the full marketing spectrum.
Non-profit Organization Management
Responsibilities
Partner with Revenue Enablement and Analytics teams to share insights, improve lead quality, and close the feedback loop between marketing performance and sales
Contribute to post-campaign reviews by documenting learnings, performance outcomes, and improvement recommendations across the Pod. Leverage AI and analytics to inform strategies
Collaborate with the Adobe Engine teams to ensure campaign activations align with automated journeys, personalization strategies, and data-governance best practices
Manage audience segmentation and lifecycle workflows across Adobe Journey Optimizer (AJO), Marketo, and Salesforce to ensure seamless targeting, lead flow, and conversion
Build and maintain integrations between marketing technology systems (Adobe Experience Cloud, Salesforce, etc.) to streamline workflows and enhance marketing effectiveness
Develop, test, and deploy campaign assets (emails, landing pages, forms, automations) with precision and alignment to brand and audience standards. Serve as a point of contact for asset-related inquiries
Qualification
Required
Bachelor's degree in business administration, marketing, or relevant equivalent experience in lieu of degree
Five (5) or more years of experience in demand generation
Deep understanding of marketing automation operations, including workflow design, audience segmentation, and data management
Analytical and data-curious mindset, with the ability to interpret campaign results and recommend optimizations that drive conversion and ROI
Strong project management skills
Excellent collaboration and communication skills, with the ability to translate technical processes into clear business insights
Company
Utah SHRM
The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase