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Proton.ai · 2 hours ago

Senior Manager, Demand Generation

Cambridge, MA

Full-time

Hybrid

Senior Level

$140K/yr - $180K/yr

Proton.ai is a company that builds AI-native software for the distribution industry. They are seeking a Senior Demand Generation Manager to own and scale pipeline generation through paid acquisition and AI-powered experimentation, while collaborating closely with the marketing and sales teams.

Artificial Intelligence (AI)CRMSaaSSales Automation

Growth Opportunities

Hiring Manager

Dasha Shakov

Responsibilities

Own paid acquisition

Lead strategy and execution across paid channels, including planning, budgeting, targeting, creative testing, and optimization. Treat paid as a core growth engine and continuously improve efficiency and pipeline contribution

Build AI-driven lead magnets

Use AI-native tools to design and launch lead magnets such as interactive calculators, assessments, and micro-apps. Move quickly from idea to live asset without engineering support, using tools like Lovable or similar AI-powered app builders

Build the pipeline engine

Design demand generation programs anchored in paid acquisition and supported by lifecycle and nurture campaigns. Ensure paid traffic converts into qualified leads and meaningful pipeline

Own performance and optimization

Track paid performance against pipeline targets. Analyze results, identify opportunities, and make fast, informed adjustments to creative, messaging, audiences, and spend

Partner across Marketing and Sales

Work closely with Sales and Marketing peers to align paid strategy with ICPs, messaging, and go-to-market priorities. Leverage content, product marketing, and field marketing to support paid campaigns and downstream conversion

Experiment and scale

Continuously test new paid formats, channels, and AI-powered lead gen approaches. Double down on strong signal and build repeatable programs that scale with the business