BISSELL Homecare, Inc. · 3 days ago
Brand Strategy Manager
Grand Rapids, MI
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expBISSELL Homecare, Inc. is seeking a Brand Strategy Manager to lead the planning and development of global strategies and programs that enhance consumer experiences. The role involves creating compelling product stories and go-to-market strategies while collaborating with various teams to meet business goals.
Manufacturing
Responsibilities
Lead and influence the development of a differentiated product go to market strategy creating step-change value for BISSELL through purpose and product stories relevant throughout the shopper journey
Actively develops strategies and programs in partnership with Product Marketing and Integrated Marketing Leads to deliver business goals
Provides strategic direction for North American consumer experience competitive analysis with a focus on social media insights and analysis
Leads GPD cross-channel programs:
Engages across all phases of production to deliver timely Go to Market Plans
Present up and out as needed to drive stakeholder approval and amplify program successes and learnings
The ability to self-direct, multi-task, and prioritize assignments with strong attention to detail
May be required to perform other duties as assigned
Qualification
Required
Degree minimum: Four-year degree
Specific concentration: Marketing, Communications, Strategy, Business Administration
Experience level: 8+ years of experience in brand/account strategy, marketing communications, social, influencer & digital media, or related field
Understands and can assist in the development of holistic campaign planning and ability to conceive effective communications
Understands branding with an ability to gather relevant competitive and industry information and the critical skills to apply to relevant campaigns and practices
Experience with project management solutions like Workstream or Microsoft Project
Ability to lead manage project team with appropriate follow-up, persuasion, facilitation, and delegation
Excellent written and verbal communication skills, command of the English language, grammar, and punctuation
Ability to handle multiple priorities and projects with tight deadlines and many moving parts
Company
BISSELL Homecare, Inc.
We may be a company full of neat freaks. And that’s fine with us.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Madigan
President and Chief Operating Officer
Recent News
Business Insider
2025-12-19
Company data provided by crunchbase