Shelf · 12 hours ago
Growth and Demand Generation Manager
New York, NY
Full-time
Hybrid
Mid Level
$135K/yr - $150K/yrShelf is a company focused on empowering humanity with better answers through AI readiness by solving data quality issues. They are seeking a Growth & Demand Generation Manager to own their demand engine end-to-end, build a scalable pipeline, and drive revenue impact through innovative demand generation strategies.
Information TechnologyInternetKnowledge ManagementSaaS
No H1B
Responsibilities
Own the entire demand generation engine — from first touch to qualified pipeline
Design and execute strategies that drive consistent inbound and outbound lead flow
Take full accountability for pipeline impact and contribution to revenue
Maintain constant momentum across the funnel by identifying and removing bottlenecks
Develop and execute multi-channel demand generation programs that drive awareness, engagement, and conversion across digital, events, and content marketing
Own and optimize paid and organic channels including email, content syndication, search, social, partnerships, and community to fuel inbound pipeline growth
Launch and refine account-based marketing (ABM) strategies to engage high-value accounts and drive meaningful conversations with target buyers
Experiment with creative, unorthodox approaches and tools to demand gen — if there’s a standout way to drive impact, we want you to find it
Bring fresh ideas to the table every day and move quickly from idea test learn iterate
Treat everything as an experiment: measure results, double down on what works, and stop what doesn’t
Partner closely with Sales, Marketing, and Product to create compelling messaging and content that resonates with technical audiences
Help shape campaigns and narratives that create tension, speak to real customer pain, and genuinely serve our audience—delivering real value while still driving pipeline impact
Analyze and report on campaign and funnel performance, ensuring we’re investing in high-impact initiatives
Manage and refine marketing automation workflows and lead nurturing programs to improve conversion rates and sales handoff efficiency
Own website conversion rate optimization and traffic to ensure our digital presence drives real engagement and pipeline growth
Build dashboards and insights that make performance clear, visible, and actionable across the business
Bring urgency and energy to the role — you don’t wait for direction, you create it
Operate with a founder’s mindset: resourceful, accountable, and relentlessly focused on impact
Take pride in going above and beyond to drive results
Qualification
Required
Proven track record of running demand generation programs in a SaaS / startup environment
Experience owning pipeline, not just contributing to activity
A data-driven mindset, with experience in marketing analytics, attribution, and funnel optimization
Hands-on experience with marketing automation platforms (HubSpot, Marketo, etc.), CRM systems, and paid media tools
A creative, unorthodox approach to demand generation — you test fast and iterate often
Strong cross-functional collaboration skills, especially with sales, product marketing, and engineering teams
A true “get it done” operator who thrives in fast-paced, scrappy startup environments
If based in New York City, you are comfortable with the expectation to be in the NYC office three days per week
Benefits
Generous equity grant (stock options)
Comprehensive health and wellness benefits
Open PTO
Real ownership and influence on company growth
Clear goals and expectations
A fast-moving, high-accountability, low-ego environment
Company
Shelf
Shelf is an answer automation platform helping distributed workers instantly find the answers they need.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$60.7MKey Investors
Insight Partners
2021-08-23Series B· $52.5M
2020-09-09Series A· $6M
2017-06-26Seed· $2.2M
Leadership Team
Tobias Jaeckel
Founder & CTO
Colin Kennedy
Founder
Recent News
Business Insider
2025-10-14
Company data provided by crunchbase