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Gaia Herbs · 12 hours ago

Social Media Coordinator

Mills River, NC

Full-time

Hybrid

New Grad, Entry Level

Gaia Herbs is seeking a Social Media & Community Coordinator to enhance their organic social presence through content creation and community engagement. This role involves managing social channels, filming content, and supporting virtual events, making it ideal for someone early in their career.

Health CareHerbs and SpicesManufacturingMedicalOrganic

Responsibilities

Support day-to-day management and planning of Gaia Herbs’ brands social channels (Instagram, TikTok, Facebook, LinkedIn etc.)

Film and capture short-form content (Reels, TikToks, Stories) using mobile-first best practices

When elevated events are required, work with creative team or agencies to bring ideas to life. Assist with comment moderation, community engagement, and direct messages in a brand-appropriate tone

Help execute content tied to seasonal moments, campaigns, and product launches

Build, manage, and publish content calendars using Later.com

Coordinate with internal teams including Brand, Creative, Regulatory and Education and influencer partners

Assist with influencer, practitioner, and partner coordination including briefs, timelines, and logistics

Support execution of virtual events, livestreams, and social-first moments

Assist with nearby or on-site filming opportunities as needed (farm, partners, events)

Qualification

Content creationSocial media managementCommunity engagementEvent coordinationCreativityCommunication skills

Required

Hands-on content creation experience

Community engagement skills

Partner coordination experience

Comfortable filming content

Managing social calendars

Supporting virtual events

Ability to organize content ahead of time

Ability to spot trends and cultural moments

Creativity in content and social presence

Experience with social media platforms (Instagram, TikTok, Facebook, LinkedIn)

Ability to film and capture short-form content (Reels, TikToks, Stories)

Experience with comment moderation and community engagement

Ability to execute content tied to seasonal moments, campaigns, and product launches

Experience building, managing, and publishing content calendars

Coordination with internal teams and influencer partners

Assisting with influencer, practitioner, and partner coordination

Support execution of virtual events and livestreams

Assisting with filming opportunities

Company

Gaia Herbs

Gaia Herbs manufactures and sells medicinal herbs, offering single herbs, liquid herbal extracts, herbal teas, and Gaia organic products.

Founded in 1986

Brevard, North Carolina, USA

201-500 employees

http://gaiaherbs.com

Funding

Current Stage

Growth Stage

Total Funding

$70.94M

Key Investors

Partnership Capital Growth Investors

2022-07-18Series Unknown· $5M

2019-02-14Series Unknown· $40.34M

2016-02-10Series Unknown· $20.9M

Leadership Team

Brian Traylor

Chief Operations Officer

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Company data provided by crunchbase