Cardinal Bank · 5 days ago
Social Media Manager | Remote
United States
Full-time
Remote
Mid, Senior Level
$97K/yr - $126K/yr
7+ years expCardinal Financial is a nationwide direct mortgage lender focused on creating solutions for borrowers, partners, and employees. The Social Media Manager will develop and implement social media strategies to enhance brand reputation, improve marketing efforts, and increase engagement and brand awareness.
FinanceFinancial Services
Responsibilities
Develop and execute a comprehensive social media and brand reputation strategy that aligns with the company's marketing goals and brand voice
Oversee the creation and implementation of social media campaigns across various platforms, including Facebook, Instagram, LinkedIn and emerging platforms
Set specific objectives and report on ROI
Lead the creation, curation, and management of high-quality, engaging, and brand-consistent content across all social media platforms
Coordinate with internal teams and external agencies to ensure timely and effective content production
Monitor, respond to, and engage with our online community to build brand loyalty and foster positive interactions
Develop and manage social media partnerships and influencer collaborations to amplify reach and engagement
Use social media analytics tools to track, measure, and report on campaign performance, social media trends, and audience insights
Continuously optimize social media strategies based on data-driven insights and best practices
Conduct A/B testing to determine the most effective content and strategies
Collaborate with marketing, PR, creative, and other departments to ensure cohesive and integrated social media efforts
Stay up-to-date with industry trends, competitive landscape, and emerging social media platforms to keep our strategies innovative and effective
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field
A minimum of 7-10 years of experience in social media management, with at least 3 years in a senior or managerial role
Proven track record in developing and executing successful social media campaigns
Proficiency in social media platforms and their respective tools
Experience with social media management tools
Knowledge of SEO and web traffic metrics
Strong creative thinking and storytelling skills
Excellent analytical skills with the ability to interpret social media data and translate it into actionable insights
Demonstrates ability to manage brand reputation platforms, analyze customer feedback, and apply NPS insights to improve brand perception and customer experience
Excellent written and verbal communication skills
Strong leadership and project management skills with the ability to manage multiple priorities and cross-functional teams
Benefits
Great compensation package
Full Benefits, beginning the first day of the month following your start date, including – Medical, Dental, Vision, Life, Disability Insurance, and much more
Generous paid time off package that also includes all major holidays
401K w/ 50% match - Beginning the 1st of the month following 30 days of employment
Company
Cardinal Bank
Cardinal Bank, headquartered in Tysons Corner, Virginia, is a wholly-owned subsidiary of Cardinal Financial Corporation, one of the largest financial holding companies based in Virginia.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2016-08-18Acquired
1998-07-17IPO
Company data provided by crunchbase