Sparks Group · 2 weeks ago
Paid Media & Account Management Specialist
Washington, DC, US
Full-time
Hybrid
Mid Level
$32/hr - $40/hr
3+ years expSparks Group is a global Association headquartered in Washington, DC, seeking a self-driven Paid Media & Account Management Specialist. This role involves managing internal agency projects and leading the company's paid media efforts to enhance ROI and engagement through targeted campaigns.
ConsultingHuman ResourcesStaffing Agency
Responsibilities
Work with internal and freelance designers to develop creative assets. Coordinate sharing of art concepts and deliverables between freelance designers, internal teams, and clients
Develop and implement comprehensive timelines and deliverable schedules for all projects by working with staff, freelance writers and clients. Work with Senior Editor and clients to define scope and content elements for creative assets
Collaborate with all relevant teams (production, creative, marketing, social media, etc.) to ensure projects and programs are delivered on time and on budget
Lead status meetings with staff members and freelance designers, if needed, in an efficient and organized manner
Work closely with marketing teams to develop and execute paid media strategies across search, social, display, and programmatic channels to drive conversions
Manage paid media budgets, ensuring efficient allocation to maximize ROI and growing them as we demonstrate their impact and ROI vs. other channels
Own reporting and analytics, providing insights to refine paid media strategies and meet business goals
Ensure creative is optimized (through testing, experiments, insights, etc.) for the desired outcomes and is on brand
Identify new opportunities for paid media expansion, including emerging platforms and innovative ad formats
Stay up-to-date with trends in digital advertising, emerging platforms, and industry best practices
Qualification
Required
Undergraduate degree in marketing, communications, or other relevant field of study required
Must demonstrate ability to manage Proficiency in digital advertising platforms (Google Ads, Meta Ads, LinkedIn, etc.)
Strong analytical skills with experience in data-driven decision-making
Excellent communication and project management abilities
Strong analytical mindset, with experience in tracking and optimizing paid media KPIs
Creative thinker with a passion for testing new approaches and driving measurable growth
Preferred
Professional experience of 3-5 years in project management or marketing role in related publishing, ad agency, digital marketing, etc
Managing multiple large-scale projects simultaneously and experience with client management
Benefits
Health and life insurance
Paid and unpaid time off
Retirement and savings plans
Company
Sparks Group
We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Stephen Sparks
Chief Executive Officer
Company data provided by crunchbase