ProCaps Laboratories · 2 days ago
E-Commerce Marketing Manager (DTC & Performance Marketing)
Henderson, NV
Full-time
Onsite
Senior Level
5+ years expProCaps Laboratories is focused on driving revenue growth through effective eCommerce strategies. The E-Commerce Marketing Manager will be responsible for optimizing direct-to-consumer digital channels, executing performance marketing campaigns, and collaborating with cross-functional teams to enhance customer acquisition and conversion rates.
Health CareManufacturing
Responsibilities
Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)
Manage and optimize website merchandising, promotional calendars, and offer strategies
Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness
Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns
Execute direct-response campaigns across paid media, email, SMS, and on-site channels
Develop and test offers, landing pages, funnels, and promotional messaging
Lead A/B testing initiatives to improve conversion rates and campaign profitability
Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions
Manage and optimize e-commerce marketing channels including: Paid media (search, social, retargeting), Email & lifecycle marketing, Website CRO and on-site personalization
Collaborate with Creative and Media teams to ensure messaging aligns with performance goals
Support SEO and content initiatives that drive qualified traffic and conversions
Track and analyze performance using analytics and attribution tools
Build and deliver clear, actionable performance reports to marketing leadership
Identify insights and opportunities to improve campaign efficiency and revenue impact
Continuously refine the marketing mix based on data and market feedback
Work closely with Creative teams on assets, offers, and messaging
Work closely with Product and Operations on launches and inventory planning
Work closely with Customer Care on customer insights and feedback loops
Ensure marketing initiatives align with brand standards, compliance, and business objectives
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in e-commerce, DTC, or performance marketing
Proven success driving direct-response, ROI-focused campaigns
Strong experience with conversion optimization, funnel development, and customer acquisition
Demonstrated ability to manage and interpret performance metrics
Preferred
Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods
Experience scaling DTC or e-commerce operations in high-growth environments
Familiarity with integrated martech stacks and optimization strategies
Benefits
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match - up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance
Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
Company
ProCaps Laboratories
ProCaps Laboratories manufacture the supplements.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Douglas Parkinson
Chief Operating Officer
Heather Nelson
HR Business Partner
Recent News
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