Adecco · 2 weeks ago
North America B2B Demand Generation Strategy Manager (790936)
Morrisville, NC, US
Full-time
Onsite
Senior Level
$55/hr - $62.50/hr
5+ years expAdecco is a Global Fortune 500 Tech Company located in Morrisville, NC, seeking a B2B Demand Generation Strategy Manager to lead demand generation strategies across North America. The role involves developing digital campaigns, collaborating with internal teams and agencies, and driving pipeline growth and revenue through data-driven decision-making.
EmploymentHuman ResourcesRecruitingStaffing Agency
Responsibilities
Develop and lead digital demand generation strategies across paid media, ABM, content syndication, and other lead-gen programs
Align campaign planning and execution with business objectives in partnership with internal stakeholders and external agencies
Monitor lead flow and conversion metrics, driving improvements in funnel efficiency
Analyze performance data from CRM and marketing platforms (e.g., Microsoft Dynamics, Salesforce, Marketo) to inform optimization
Deliver actionable insights and reporting to Marketing and Sales leadership
Evaluate third-party vendors and programs for ROI and effectiveness
Apply a test-and-learn approach to enhance targeting, channel mix, and campaign performance
Stay ahead of B2B marketing trends and bring innovative ideas to the table
Qualification
Required
Bachelor's degree in marketing, business, communications, or related field
5+ years of experience in B2B digital marketing with a focus on demand generation
Proven ability to lead strategy and optimize performance across complex campaigns
Strong understanding of lead funnel dynamics, scoring, and digital media metrics
Experience with ABM strategies and third-party demand gen programs
Excellent communication, collaboration, and project management skills
Comfortable managing multiple priorities in a fast-paced, matrixed environment
Preferred
Experience marketing technology solutions to commercial or enterprise buyers
Proficiency with Marketo, Microsoft Dynamics 365, and/or Salesforce
Ability to craft and refine digital marketing copy aligned with campaign goals
Benefits
Medical
Dental
Vision
Life insurance
Short-term disability
Additional voluntary benefits
EAP program
Commuter benefits
401K plan
Paid Sick Leave
Holiday pay
Company
Adecco
Adecco is a staffing agency that offers HR solutions and career resources to clients and associates.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jeney James
Vice President, Customer Success & Segment Leader of MSP/VMS Partnerships
Rebecca Parsons (she/hers/her)
Vice President, Customer Success -Emerging & Program Partnerships & Sales Effectiveness & Operations
Recent News
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