Myticas Consulting · 5 days ago
Sr Marketing Data Scientist (34639)
United States
Contract
Remote
Senior Level, Lead/Staff
10+ years expMyticas Consulting is seeking a Marketing Data Science Manager who can bridge the gap between data modeling and business impact. This role will focus on leveraging data science models and analytical frameworks to generate actionable marketing insights, optimize campaign performance, and guide strategic decisions.
ConsultingHuman ResourcesProfessional ServicesRecruitingStaffing Agency
Responsibilities
Develop and deploy predictive and statistical models to evaluate marketing performance (e.g., attribution, media mix modeling, churn, LTV, segmentation, optimization)
Partner with marketing, product team to translate modeling results into clear business insights & recommendations that drive growth and ROI and communicate implications to non-technical stakeholders
Present findings to senior stakeholders through clear storytelling and visualization
Visualize and present analytical results using tools like Power BI, Excel, etc
Build and maintain scalable analytics pipelines using Python/R, SQL, and possibly cloud data platforms (GCP, AWS, Azure)
Partner with marketing operations to operationalize insights (e.g., audience targeting, spend optimization)
Collaborate with data engineers and analysts to improve data accessibility and accuracy
Support ongoing model performance monitoring and iterative improvements
Support MMM and app maintenance and development for simulation and optimization and further development. Push changes to production using AWS Sagemaker, EC2, Terraform, Bitbucket, etc
Assist with ad-hoc data requests, data exploration and building business knowledge models. Build intelligent dashboards if needed using SQL, PBI
Conduct cross-functional collaboration, stakeholder meetings and provide documentations and internal trainings
Lead projects, manage timelines, and ensure deliverables meet the business objectives and are delivered on time
Perform other duties as assigned or apparent
Work with marketing and product teams to design experiments, measure campaign ROI, and inform strategy
Qualification
Required
Education: Bachelor's or Master's degree in Statistics, Economics, Operation Research, Computer Science, Industrial Engineering, Mathematics, Marketing Analytics etc
Proficiency (10+ years) in analyzing complex data and models, derive and deliver actionable insights to provide data driven marketing strategy to stakeholders. Strong ability to translate model outputs into business insights and marketing recommendations
Proficiency (7+ years) in statistical software such as SQL, R, Python, PBI for data wrangling and modeling
Strong problem-solving skills and attention to detail
At least 10 years hands on experience in machine learning, marketing analytics, statistical modeling, marketing mix modeling
At least 10 years experience with various statistical techniques such as regression analysis, time series analysis, and predictive modeling, optimization etc
Familiarity (5+ years) with marketing research methodologies and tools
Deep understanding of marketing concepts, including advertising, distribution, and campaign strategies
Familiarity with different marketing channels and their impact on business performance
Knowledge of industry trends and best practices in marketing analytics
Understanding of business objectives and how marketing analytics can support decision-making and drive business growth
Ability to align marketing strategies with broader organizational goals and objectives
Ability to communicate complex analytical findings to non-technical stakeholders in a clear and concise manner
Collaborative approach to working with cross-functional teams, including media, creative, product, and finance
Proficient in machine learning model and statistical model development, simulation and optimization and deployment in AWS
Proficient in SQL, Python, R for data integration and modeling projects
Advanced in AWS Sagemaker, EC2, S3, Terraform, Bitbucket, etc for deployment projects
Advanced in PBI, Excel, streamlit for analytics and visualization projects
Preferred
Familiarity (5+ years) with AWS Sagemaker and Lambda functions. Terraform experience will be preferred
AI and multi-touch attribution model experience
Familiarity with ad platforms (Google Ads, DV360, etc.)
Experience in A/B testing or experimentation frameworks
Experience in Terraform, EC2, MMM, optimizer application will be a big plus
Company
Myticas Consulting
Myticas Consulting provides all-around staffing, recruiting, strategic headhunting and workforce solutions for various industries.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Ottawa Business Journal
2025-10-24
Company data provided by crunchbase