YPM · 2 weeks ago
Paid Media Manager (SEM/PPC)
Irvine, CA
Full-time
Onsite
Mid, Senior Level
$95K/yr - $100K/yr
4+ years expYPM, Inc. is looking for an exceptionally talented and experienced Paid Media Manager to join their Digital media team. The role involves managing and optimizing digital campaigns across various platforms while also training and mentoring junior team members.
AdvertisingEvent ManagementMarketingSocial Media
Hiring Manager
Renee Hellegers Serrano
Responsibilities
Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals
Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations
Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals
Actively test and analyze keywords, bid management, ad copy, & landing pages
Adjust all campaigns to align with approved client budgets (monthly and annually)
Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting
Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows
Keep abreast of search engine and PPC industry trends, developments and best practices
Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones
Qualification
Required
Bachelor's degree desired or equivalent work experience
4+ years of recent SEM/PPC campaign management, online marketing or comparable digital experience
Experience working with large scale and complex brand campaigns
Experience managing campaigns via Google Ads Editor (bulk editing)
Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager
Experience with bid management and reporting tools
Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels
Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.)
Experience optimizing landing pages and performing A/B and multivariate testing
Great attention to detail and a commitment to data integrity
Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment
Ability to work both independently and as part of a team in a professional business environment
Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook)
Preferred
Bing Ads Accredited Professional (Preferred)
Google Search Certified (Preferred)
Google Analytics Certified a plus
Moderate Proficiency in Google Tag Manager a plus
Experience with Call tracking integration a plus (i.e. CallRail, Invoca, CallTrackingMetrics)
Experience managing 3rd Party Programmatic Display programs (Preferred)
Benefits
Competitive salary
Full benefits package
Company
YPM
YPM is a marketing and advertising company that provides social media and digital marketing services.
51-200 employees
Funding
Current Stage
Growth StageRecent News
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2024-12-04
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