Allergan Aesthetics, an AbbVie Company · 9 hours ago
International Marketing Manager, Omni-Channel, Eyecare
Mettawa, IL
Full-time
Hybrid
Mid, Senior Level
$121K/yr - $230K/yrAbbVie is a company dedicated to discovering and delivering innovative medicines and solutions in various therapeutic areas, including eye care. The International Marketing Manager will develop and implement an omni-channel strategy for Eye Care, focusing on optimizing existing channels and expanding engagement with ophthalmology stakeholders.
BeautyManufacturingPharmaceuticalWellness
Responsibilities
Develop & deliver the implementation of the International omnichannel strategy for Eye Care, including a data driven focus demonstrating measures of success of the omni-channel experience for our customers
Bring Digital / CRM / omnichannel subject matter expertise to International strategic Eye Care brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders
Drive design and implementation of ideal connected channel experiences for Eye Care HCPs aligned to brand journey phases, customer insights, and key messaging strategy with a cross-functional team (incl Marketing, Medical, BTS & CEx) that delivers measurable business impact
Work in close partnership with IMCO Eye Care brand marketers to expand & amplify customer channel engagement, with particular focus on contributing process expertise to implement content through AbbVie digital infrastructure (e.g. e-Wizard, VAEs, etc)
Collaborate with the International Insights team and other relevant partners within International CEx to set and promote a robust evaluation system to assess the effectiveness of the omnichannel plans
Partner with the International Strategic Operations and Digital Transformation teams to create best in market approaches to digital engagement
Engage key affiliates to support their digital transformation journey and capabilities to ensure integration and consistency of IMCO omni-channel strategy implementation
Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.)
Collaborate with counterparts in other IMCO TAs i.e. Immunology & Oncology, as well as within Specialty Care, in order to foster best practice creation and adoption
Guide creative agencies to ensure the development of content & assets aligned with CRM/Digital marketing best practices
Understand and execute data capture and data privacy (opt management) consistently across all channels
Qualification
Required
Extensive experience in Multi/Omni-channel Marketing
Experience in the pharmaceutical / device industry
Educated to Degree level or equivalent
Preferred
Scientific background, Eye Care experience preferred but not essential
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Company
Allergan Aesthetics, an AbbVie Company
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products.
1001-5000 employees
H1B Sponsorship
Allergan Aesthetics, an AbbVie Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (16)
2021 (14)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Nicole Mowad-Nassar
Senior Vice President, AbbVie and President, Global Allergan Aesthetics
Recent News
2025-12-04
Company data provided by crunchbase