1/ST · 1 week ago
Director of Enterprise CRM (HubSpot)
Hallandale Beach, FL
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years exp1/ST is a world-class racing and gaming operator that focuses on enhancing guest experiences through innovative content and venue management. The Director of Enterprise CRM will manage the HubSpot CRM system, translating business insights into revenue opportunities while overseeing customer data management and supporting sales and marketing initiatives.
Entertainment
Hiring Manager
Camila Eusse
Responsibilities
CRM Operational Management: Oversees the successful operational management of our CRM system (Hubspot) taking full accountability of our customer data, management, segmentation and importation of data into our data warehouse
Sales Cloud Management: Oversight of sales process and the distribution and management of inbound sales leads to help sales team members with outreach efforts, conversions, and communication
Analytics: Demonstrated ability to translate key analytics into actionable strategies to drive revenue across ticketing, pricing models, customer management, marketing, sales, and lead generation and prospecting
Customer Journey Mapping: Develops automated customer journeys based on specific business objectives across marketing and sales with the ability to craft marketing/sales copy points to effectively drive CTAs
Wagering Integrations: Align with the 1/ST Technology and Wagering teams to integrate systems and attribute wagering revenue back to user activity in the CRM, as well as develop customer journeys that focus on driving handle
CRM Automation & Omnichannel Marketing: Create process builders and workflows to enhance customer journey navigation and optimize customer engagement and retention
Enterprise Advocate: Takes full ownership of the 1/ST CRM and omni-channel operation, implementation, and growth across all business units
Sales Data Hygiene: Identify data discrepancies by reviewing CRM and ticketing system for incomplete or incorrect data. Merge CRM duplicates and perform bulk importing of data sets as necessary, as well as developing data input automation with third-party platforms in conjunction with the 1/ST Technology team
Ticket & Sponsorship Sales Analysis: Offer support on analytics and data warehouse projects related to pipeline management, lead scoring, and retention modeling
Customer Segmentation: Collaborate with digital marketing to ensure that customer segmentation is clean, accurate, and up to date for marketing usage. This role will also act as a liaison to align sales and marketing initiatives
Sales Campaigns & Campaign Reporting: Manage daily sales activities, create and manage sales campaigns, and build reports and dashboards to monitor campaigns, sales/renewal pipelines, and user activity
Qualification
Required
In-depth knowledge of Hubspot and its respective tools and integrations
Proficient in Microsoft Office products, such as Excel, PowerPoint, Word
An interest in emerging platforms and technologies
Bachelor's degree from a four-year college or university with a focus on business, marketing, analytics, data or any related field
5+ years of professional marketing or database experience and/or a combination of graduate level education (i.e., MBA) and experience
Strong written/verbal communication skills required
Knowledge of Hubspot CRM (5+ years) or similar applications
Experience with data-driven software programs
Familiarity with business analytics
Read, analyze, and interpret instructions and reports
Write reports and correspondence with extremely high accuracy and attention to detail
Effectively present information and respond to questions from all levels of the organization
Communicate and sell ideas to peers and executives
Create and deliver presentations to all levels of employees and upper management
Must be very well organized and highly self-motivated
Preferred
Spanish a plus
Company
1/ST
1/ST is the consumer facing brand of The Stronach Group and powers the company's forward-thinking 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE, and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aidan Butler
Chief Executive Officer
Company data provided by crunchbase