Stylecraft Limited · 1 week ago
Director of Digital Marketing
Boca Raton, FL
Full-time
Onsite
Director/Executive
7+ years expStyleCraft is a fast-growing company in men’s grooming and beauty tools, seeking a Director of Digital Marketing to lead their digital strategy. This role involves managing digital campaigns, driving e-commerce growth, and overseeing the digital marketing team to enhance brand engagement and sales.
FashionManufacturingMen'sTextilesWomen's
Responsibilities
Own the digital marketing strategy & roadmap across paid, owned, and earned channels, setting clear goals, KPIs, and performance standards that support overall brand and revenue objectives
Lead, mentor, and grow the digital marketing function, including internal team members and agency partners, fostering a culture of testing, learning, and continuous improvement
Develop and oversee integrated digital campaigns across Google, Meta, TikTok, YouTube, and other emerging platforms, ensuring cohesive storytelling and full-funnel performance
Drive e-commerce growth by increasing qualified traffic and improving conversion rates through SEO/SEM, paid media, affiliate programs, and email marketing initiatives
Own CRM and lifecycle marketing strategy, building and optimizing automated email workflows, segmentation, and lifecycle campaigns tailored to stylists, distributors, and consumers
Manage digital marketing budgets and forecasting, allocating spend across channels to maximize ROI and customer acquisition and retention goals
Lead analytics and performance reporting across all digital channels, translating data into actionable insights, clear narratives, and strategic recommendations for leadership
Collaborate closely with creative, education, sales, and product teams to align digital campaigns with brand launches, promotional calendars, education initiatives, and key business priorities
Oversee relationships with digital agencies, influencers, affiliates, and external vendors, ensuring high-quality execution, brand alignment, and measurable outcomes
Champion digital best practices and stay ahead of beauty, grooming, and digital trends to identify new opportunities for audience growth, channel innovation, and competitive differentiation
Safeguard and elevate the brand across all digital touchpoints, ensuring consistent voice, visual identity, and customer experience from first touch through loyalty
Other duties may be assigned
Qualification
Required
Bachelor's degree in Marketing, Digital Media, Communications, or related field; or commensurate experience
7–10+ years of digital marketing experience, with at least 3+ years in a leadership or people management role
Proven track record leading multi-channel digital strategies that drive measurable growth across e-commerce and brand KPIs
Deep expertise in e-commerce, performance marketing, and analytics, including platforms such as Google Analytics/GA4, Google Ads, Meta Ads Manager/Business Suite, and major email/CRM tools
Strong understanding of market analysis, competitive intelligence, and customer insights
Demonstrated ability to build, lead, and develop teams and agencies, including setting goals, coaching talent, and managing performance
Strong creative judgment and the ability to balance brand storytelling with performance marketing and revenue goals
Experience managing integrated campaigns that engage both professionals (stylists, distributors, education partners) and end consumers
Highly analytical and comfortable with data, with the ability to build and interpret dashboards, attribution reports, and cohort analyses to guide decision-making
Excellent communication and stakeholder management skills, with the ability to influence and align cross-functional partners around digital priorities
Ability to work cross-functionally in a fast-paced entrepreneurial environment
Ability to Commute: Boca Raton, FL 33487 (Required)
Work Location: In person
Preferred
Experience in professional beauty, grooming, or consumer lifestyle strongly preferred
Bachelor's (Preferred)
Digital Marketing: 4 years (Preferred)
Benefits
401(k)
Dental insurance
Employee assistance program
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Stylecraft Limited
Stylecraft Limited is a pioneering clothing manufacturer founded in Bangladesh in 1983.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase