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Echelon · 15 hours ago

Performance Marketing Manager

United States

Full-time

Remote

Mid Level

$75K/yr - $95K/yr

Echelon Fitness is a global leader in fitness, wellness, and sports, seeking a highly skilled Performance Marketing Manager to lead their digital marketing initiatives. The role involves developing and executing data-driven marketing strategies to drive brand awareness, lead generation, and revenue growth, while collaborating with cross-functional teams for effective campaign execution.

FitnessHealth CarePersonal HealthWellness

Responsibilities

Develop, implement, and manage multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, Google AdWords, Facebook Advertising, and print advertising

Oversee advertising sales strategies to enhance brand visibility and customer engagement across digital platforms

Utilize marketing automation tools and Google Analytics to monitor campaign performance, analyze data, and optimize ongoing marketing efforts

Manage content marketing initiatives including copywriting, product management, and creative content development using Adobe Creative Suite and WordPress

Conduct research on industry trends, competitor activities, and target audience insights to inform strategic planning

Coordinate e-commerce marketing efforts to increase online sales through targeted advertising and website optimization

Implement B2B marketing strategies to attract corporate clients and partners

Manage budgets effectively for paid campaigns while ensuring maximum ROI

Collaborate with sales teams to align marketing strategies with sales objectives and support overall business growth

Qualification

Performance marketing strategiesSEOGoogle AnalyticsGoogle AdWordsSocial media marketingEmail marketingAdobe Creative SuiteWordPressMarketing automation toolsCopywritingResearch skillsE-commerce marketingB2B marketingAnalytical skills

Required

Proven experience in digital marketing with a strong emphasis on performance marketing strategies

Proficiency in SEO, social media marketing, Google Analytics, Google AdWords, Facebook Advertising, email marketing, HTML, WordPress, and Adobe Creative Suite

Strong understanding of multichannel marketing approaches including content marketing, print advertising, and product management

Experience with marketing automation platforms and analytics tools for data-driven decision making

Excellent research skills combined with copywriting expertise for compelling content creation

Ability to manage multiple projects simultaneously while maintaining attention to detail

Strong analytical skills with the ability to interpret data insights into actionable strategies