TheKey · 2 weeks ago
VP of Business Development
Pasadena, CA
Full-time
Hybrid
Director/Executive
10+ years expTheKey is a company dedicated to providing comprehensive, concierge-based care for clients aging at home. They are seeking a VP of Business Development to lead enterprise strategy, drive sustainable growth, and oversee business development efforts across regions.
Elder CareHealth CareHome ServicesNursing and Residential Care
Responsibilities
Serve as a senior leader contributing to enterprise strategy, growth planning, and cross- functional decision-making
Lead Regional Directors of Business Development with clarity, accountability, and curiosity
Translate enterprise growth objectives into executable regional strategies
Partner with Operations, Clinical/Quality, Marketing, and Finance to ensure growth plans are informed and scalable
Design and execute a national business development strategy that drives sustainable growth
Guide RDOs in adapting national strategy to local market conditions
Identify growth opportunities through disciplined analysis and curiosity-driven learning
Monitor market trends, competitor activity, and referral behaviors
Ensure Regional Directors enable (not duplicate) the work of Area Sales Managers and Home Care Liaisons
Establish operating rhythms that promote learning, feedback, and shared problem-solving
Champion consistent sales processes and referral engagement standards
Partner cross-functionally to support training and field enablement
Build and sustain a high-performance, values-driven business development organization
Develop RDO capability in leadership, data-driven decision-making, and execution
Normalize feedback, inquiry, and continuous improvement
Address performance gaps with urgency and care
Oversee strategy for key referral relationships and partnerships
Seek to understand referral partner needs and expectations
Ensure referral promises align with operational and care delivery realities
Represent the organization with credibility and professionalism
Lead regular performance reviews with Regional Directors
Provide Executive Leadership with clear, data-driven updates
Participate in Monthly Operating Reviews and Board presentations as required
Qualification
Required
Bachelor's degree in Business, Healthcare Administration, or a related field; MBA or advanced degree preferred
10+ years of progressive leadership experience in business development, sales, or related roles, preferably in the homecare or healthcare sector
Proven ability to lead and scale sales teams across multiple regions or markets
Demonstrated expertise in developing and executing strategic growth plans, with a focus on revenue generation and market expansion
Strong understanding of homecare services, industry regulations, and market dynamics
Exceptional leadership, communication, and interpersonal skills with the ability to inspire and guide high-performance teams
Familiarity with CRM software and data-driven decision-making tools
Results-oriented mindset, with a track record of meeting or exceeding sales goals
Ability to travel up to 50% of the time
Ability to lift and carry up to 15-20 pounds
Ability to sit, stand and walk for prolonged period of time throughout the work day
Ability to use standard office equipment such as personal computer, laptop, telephone, photocopy machine, etc
Benefits
Medical/Dental/Vision Insurance
TouchCare VirtualCare
Life Insurance
Health Savings Account
Flexible Spending Account
401(k) Matching
Employee Assistance Program
PTO Plan for Non-Exempt Employees
Flexible PTO Plan for Exempt Employees
Holidays and Floating Holidays
Pet Insurance
Company
TheKey
TheKey is a home healthcare service provider company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Lily Sarafan
Chair
Megan Heinen Mobley
Head of Consumer Marketing
Recent News
Behavioral Health Business
2025-12-06
Behavioral Health Business
2025-11-15
Home Health Care News
2025-07-30
Company data provided by crunchbase