LDX Digital ยท 12 hours ago
Creative Strategist
Miami, FL
Full-time
Hybrid
Mid, Senior LevelLDX Digital is looking for a Creative Strategist to lead the ideation, analysis, and execution of high-performing direct-response creative across various platforms. This role requires a blend of creativity and analytics to develop compelling ad concepts and drive measurable results through data insights.
Marketing & Advertising
Responsibilities
Develop breakthrough ad concepts, ideas, and angles tailored for direct-response performance
Create structured storyboards, scripts, and creative briefs to guide editors and production teams
Maintain a consistent pipeline of new creative variations, concepts, and video assets
Reverse-engineer top-performing creatives to identify winning attributes such as hooks, pacing, structure, messaging, and visual elements
Analyze creative performance data to understand which elements drive results and why
Identify patterns across winning ads and translate insights into repeatable creative formulas
Run creative audits, identify bottlenecks, and propose data-backed recommendations to improve CPA, CTR, and conversion metrics
Use data dashboards, platform analytics, and testing tools to refine creative decisions
Produce creative specifically tuned for direct-response advertising at scale
Craft angles, hooks, and messaging frameworks that convert cold audiences on Google and YouTube
Ensure all creative aligns with DTC, e-commerce, and performance marketing best practices
Work closely with media buyers, editors, designers, and the funnel team to ensure unified campaign execution
Communicate clearly with production teams to ensure creative concepts are executed properly
Participate in creative testing processes, ideation workshops, and weekly performance reviews
Serve as a creative leader who can guide others while remaining self-driven and independently resourceful
Qualification
Required
Demonstrated track record generating high-performing direct-response creative (video ads preferred)
Strong understanding of Google Ads and YouTube Ads creative best practices
Ability to analyze performance metrics and use them to inform creative strategy
Skilled at breaking down winning creatives and extracting common winning attributes
Experience developing storyboards, ad scripts, and performance-oriented creative briefs
Excellent communication, organization, and collaboration skills
A highly creative problem-solver with a data-first mindset
Company
LDX Digital
We help innovative brands build compounding growth through intelligent data driven advertising. Here at LDX Digital we have one mission.
Founded in 2018
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase