Relentless Brands · 3 days ago
Director of Franchise Development
Charlotte, NC
Full-time
Onsite
Director/ExecutiveRelentless Brands is home to two dynamic wellness franchise brands, ISI® Elite Training and The Plunge House. They are seeking a Director of Franchise Development to lead franchise development efforts, focusing on innovative marketing and sales strategies to build and run the franchise system.
Consumer Services
Responsibilities
Build and execute lead-generation strategies: paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns
Ensure a monthly flow of 300–400 qualified leads per brand
Own and optimize all CRM workflows, automations, and pipelines
Develop engaging email nurture sequences, video messaging, and dynamic drip campaigns
Partner with internal franchisees for referrals, case studies, and validation touchpoints
Manage the full franchise candidate lifecycle: inquiry → qualification → FDD → Confirmation Day → awarded
Maintain speed-to-lead urgency, persistent follow-up, and proactive objection handling
Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity
Lead and execute monthly Confirmation Days —creating a high-conversion experience from start to finish
Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate
Build and run the entire franchise development department
Manage and report on departmental P&L and budgets
Create, document, and evolve the franchise sales playbook, SOPs, and weekly dashboards
Work directly with legal on FDD development, updates, and franchise agreement execution
Serve as the point person for all franchise development events, broker conferences, and Confirmation Days, coordinating all logistics through executive assistants
Lead cross-departmental collaboration with marketing, operations, and executive leadership to align brand voice, territory development, and business objectives
Ensure all franchise sales materials are brand-aligned, updated, and compliant
Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation
Ensure prospective candidates have access to compelling validation opportunities
Use franchisee testimonials and success stories in growth campaigns
Maintain franchisee sentiment awareness to support both growth and reputation
Operate solo initially with full ownership of execution
As the pipeline grows, hire, train, and manage additional team members in franchise development
Define clear KPIs, expectations, and team structures for future scale
Act as the cultural and performance standard-bearer for the department
Qualification
Required
Based in or willing to relocate to Charlotte, NC
Deep background in sales and marketing, preferably with campaign ownership experience
Exceptionally strong copywriting, communication, and consultative sales skills
Track record of operating at a high level in growth-oriented environments
Highly detail-oriented, organized, and deadline-driven
Experience working with or for a franchisor, high-growth brand, or founder-led company is a plus
Franchise experience is preferred but not required—ownership mentality and hustle are non-negotiable
Capable of balancing strategic thinking with hands-on execution
Preferred
Bonus: Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused role
Benefits
Health insurance
3 Weeks PTO
Full health benefits + PTO
Travel budget for franchise development events and conferences
Company
Relentless Brands
Relentless Brands stands as a dynamic company, fueled by creativity and unwavering passion.
Founded in 2023Charlotte, NC, US
2-10 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase