Blueprint Expansion ยท 11 hours ago
Growth Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $140K/yr
5+ years expBlueprint Expansion, through its product Entri, offers custom domain infrastructure solutions for SaaS companies. They are seeking a Growth Marketing Lead to establish and operationalize their marketing engine, focusing on generating qualified leads and supporting product expansion.
RecruitingSaaSStaffing Agency
Responsibilities
Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral
Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers
Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration
Develop go-to-market plans for emerging product lines and under-leveraged capabilities
Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers
Repurpose existing wins into segmented campaigns and multi-touch plays for new markets
Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels
Design and execute campaigns that support both new logo acquisition and expansion across our product suite
Stand up an early account-based marketing (ABM) motion targeting high-priority accounts
Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points
Build basic attribution and reporting infrastructure to track marketing performance by segment and source
Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles
Drive measurable increases in inbound and marketing-sourced pipeline
Launch targeted campaigns that support adoption of new products and customer segments
Improve lead quality and shorten deal cycles through better qualification and enablement
Establish core attribution and reporting infrastructure to guide future investments
Ship consistent, strategic content aligned to buyer stages and sales needs
Qualification
Required
3+ years in growth marketing roles at early-stage B2B startups, with a track record of building and scaling
5+ years total experience in B2B SaaS or infrastructure-adjacent industries. Some experience in product marketing, content marketing or sales enablement roles is a plus but not a hard requirement
Strong data acumen: able to analyze funnel metrics, understand attribution, and tie activity to outcomes
Proven ability to balance strategy and execution, from defining a program to writing the copy and launching it
Scrappy and comfortable operating with autonomy. You figure things out, ask smart questions, and keep moving
Hands-on with execution across marketing automation, content, paid, and lifecycle campaigns
Experience with HubSpot (or similar MAPs) for segmentation, automation, and performance tracking
Ability to ramp quickly on technical product domains and collaborate closely with sales and product teams
Resourceful, iterative, and energized by ownership
Benefits
Equity
Company
Blueprint Expansion
Blueprint Expansion is a staffing agency that assists companies with GTM and SaaS sales recruiting services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Krissy Manzano
CEO and Co-Founder
Chuck Brotman
VP of Sales & Co-Founder
Company data provided by crunchbase