Abacus Service Corporation · 3 months ago
Marketing Manager-III
San Francisco,, CA
Full-time
Onsite
Mid Level
3+ years expAbacus Service Corporation is seeking a Marketing Manager-III to join their Campaign Operations team. The role involves building, testing, and launching retention marketing campaigns, ensuring high-quality delivery and operational efficiency, while collaborating with various teams to align on campaign goals.
Health CareInformation Technology
Responsibilities
Build, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using Braze
Own the QA review process, collaborating with designers and copywriters, building target audience segments and capturing feedback from multiple stakeholders
Develop scalable workflows, processes, and best practices to ensure campaigns are launched with high quality and error-free
Partner with teams such as Lifecycle Marketing, Martech, Data Science, Product, Engineering, and Design to align on campaign goals, audience segmentation, and creative execution
Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft and efficiency for future initiatives
Act as the primary point of contact for Campaign Operations for your Lifecycle Marketing partners, ensuring alignment with company goals and priorities
Leverage Braze and other marketing platforms to implement sophisticated campaigns, including automation, dynamic content, and A/B testing
Qualification
Required
Braze familiarity since this the main tool the candidate will use
High volume of campaign deployed/executed in a month since this will show high pace environment and juggle different projects
Data/Segmentation: One theme that i usually say no to candidates is they haven't had the experience on working with data/martech to get new profile attributes in the tooling
3-4 years of experience in Retention Marketing, Email Marketing, or Lifecycle Marketing
Experience in creating multi-channel communications spanning across emails, SMS, push notifications
Hands-on experience with Braze is required with a proficiency in HTML and basic CSS for email design and troubleshooting
Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously
Ability to interpret data and analytics to inform decisions and optimize campaign development and quality
Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders
Preferred
Familiarity with other marketing automation tools is a plus
SQL knowledge preferred
Company
Abacus Service Corporation
Abacus Service Corporation is provides IT solutions for global health care businesses.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Sam Akunuri
Founder and COO
Company data provided by crunchbase