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Community Boost · 2 hours ago

Senior Paid Search Specialist

United States

Full-time

Remote

Senior Level

7+ years exp

Community Boost is a nonprofit-focused digital marketing agency, and they are seeking a Senior Paid Search Specialist to manage and optimize search advertising campaigns for their clients. The role involves overseeing Google Ad Grants and paid search accounts, ensuring compliance and performance optimization while collaborating with internal and external stakeholders.

AdvertisingEmail MarketingSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Responsibilities

Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX)

Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances

Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability

Manage paid search accounts with a focus on conversion metrics and performance outcomes

Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines

Develop and present performance reports with narrative-driven insights and strategic recommendations

Use visualizations and benchmarks to contextualize results for nonprofit stakeholders

Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed

Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes

Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager

Provide recommendations for improving tracking fidelity and aligning KPIs with client goals

Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested

Qualification

Google AdsMicrosoft AdsGoogle AnalyticsGoogle Tag ManagerPerformance MaxAd Grant FamiliarityReporting & StorytellingAnalytical ThinkingClient ManagementStrategic Communication

Required

7-8 years managing Google Ads and Google Ad Grant Campaigns, and PMAX and Microsoft Ads

Experience with Google Ad Grants or nonprofit fundraising campaigns is a major plus

Comfortable managing 30+ client accounts and switching contexts quickly

Understands how to drive results with small budgets—not reliant on high spend to succeed

Skilled at building client-facing reports that highlight impact and guide strategy

At least proficient in Google Analytics and Google Tag Manager

Fluent or advanced-level English, with clear written and verbal skills

Demonstrates advanced knowledge of paid search platforms (Google Ads {including Ad Grants}, Microsoft Ads), including campaign architecture, keyword strategy, and Performance Max

Interprets performance data with precision, identifying trends, diagnosing issues, and translating metrics into actionable insights

Manages multiple client accounts with professionalism and efficiency

Applies working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setups

Crafts clear, compelling reports and presentations that resonate with nonprofit stakeholders