ExecutivePlacements.com ยท 18 hours ago
SEO + SEM Specialist (Remote)
United States
Full-time
Remote
Mid Level
$64K/yr - $86K/yr
3+ years expFirst American is a company that prioritizes its people and has been recognized as one of the Fortune 100 Best Companies to Work For. The SEO + SEM Specialist will be responsible for maximizing search visibility and capturing demand through both paid and organic channels, focusing on keyword strategy and SEM optimizations.
Human ResourcesOnline PortalsRecruiting
Responsibilities
Conduct keyword research and map high-value opportunities across paid and organic search
Build SEO content briefs in collaboration with Brand & Creative
Manage and optimize campaigns across Google Ads and other search platforms
Continuously refine bids, ad copy, and extensions for performance
Monitor pacing, budget allocation, and search efficiency
Optimize on-page and off-page SEO elements to improve visibility and rankings
Partner with divisional teams to refresh and expand SEO content regularly
Govern SERP performance, ensuring alignment between paid and organic to reduce cannibalization
Design and execute SEO/SEM tests to uncover incremental performance opportunities
Analyze search trends, share insights, and inform broader marketing strategy
Qualification
Required
35 years in SEO/SEM roles, with experience in both paid and organic search
Proven ability to manage and optimize Google Ads accounts
Hands-on experience with SEO keyword research, content briefs, and technical optimization
Strong analytical skills, with experience using GA4 and search-specific reporting tools
Collaborative mindset, with ability to work across Paid Media, Brand, and Analytics teams
Benefits
Medical
Dental
Vision
401k
PTO/paid sick leave
Employee stock purchase plan
Company
ExecutivePlacements.com
Online recruitment
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase