Samsara · 4 hours ago
Senior Performance Marketing Manager - Paid Media
United States
Full-time
Remote
Mid, Senior Level
$116K/yr - $196K/yr
5+ years expSamsara is a pioneer of the Connected Operations™ Cloud, helping organizations harness IoT data to improve their operations. They are seeking a Senior Performance Marketing Manager to lead performance marketing efforts, focusing on customer acquisition and business growth through Paid Media, while executing campaigns tailored to regional markets.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads, Microsoft Ads (Bing), Linkedin, Facebook, and other performance marketing channels
Experiment with new channels to uncover new growth frontiers
Adapt and localise global performance strategies for specific regional markets, ensuring cultural relevance and language accuracy, while architecting bespoke region-first campaigns tailored to unique regional market dynamics and buyer behaviours
Own end-to-end campaign strategy and execution - from ideation and audience targeting to ads trafficking, creative optimisation and performance analysis
Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies
Leverage performance data to inform keyword selection, ad copy, ad creatives, campaign structure, and bidding approaches that drive performance and efficiency
Analyse and present campaign results, implementing recommendations to optimise performance and identify new growth opportunities
Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Team to create integrated campaigns to achieve our goals
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
5+ years hands-on experience with Paid Search and/or Paid Social; Programmatic Display, ABM, Affiliate, and landing page optimisation experience is a plus
Skilled in building campaigns and ads directly in platform-native tools (e.g., Google Ads, Microsoft Ads, Linkedin, Facebook, 6sense)
Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo
Skilled in trafficking ads, implementing tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies
Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritise roadmaps
Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives
Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams
High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously
Bachelor's Degree
Preferred
Experience working with both SMB and Enterprise segments is highly valued
A deep understanding of B2B attribution models and the non-linear buyer journey
Fluent in Spanish
Benefits
Health benefits
Employee-led remote and flexible working
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase