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ExecutivePlacements.com · 8 hours ago

SEO Manager - Remote

United States

Full-time

Remote

Senior Level

$75/hr - $75/hr

7+ years exp

ExecutivePlacements.com is seeking an experienced SEO Manager to lead the evolution of their organic discovery strategy, bridging traditional SEO and Generative Engine Optimization. The role involves ensuring accurate and compliant information is accessible to patients, caregivers, and healthcare professionals while managing external agency partners and navigating regulatory complexities.

Human ResourcesOnline PortalsRecruiting

No H1B

Responsibilities

Advanced SEO & GEO Strategy

Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data

Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture

Technical Excellence: Oversee technical SEO health across Genentech's portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs

AI Workstreams & Innovation

AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis

AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" or "How does Y mechanism of action work?"), ensuring natural language processing (NLP) models can easily parse and retrieve our answers

Cross-Functional Leadership & MLR Navigation

Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance

Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact

Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team

Qualification

SEO/Digital MarketingGenerative Engine OptimizationSchema.org proficiencyAI-driven platforms experienceRegulatory knowledgeInfluencing without authorityCommunicating technical concepts