Texas Wesleyan University · 1 day ago
Director of Digital Media
Fort Worth, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expTexas Wesleyan University is seeking a Director of Digital Media to lead their Marketing and Communications team in enhancing the university's digital and multimedia presence. The role involves overseeing website management, social media strategy, and multimedia production to engage prospective students and promote the university's brand.
Higher Education
Responsibilities
Serve as the primary lead for the Texas Wesleyan University website, ensuring all content is accurate, current, and reflective of the university’s brand voice and strategic priorities
Collaborate with departmental website managers to maintain consistent quality, tone, and accessibility standards
Utilize data analytics, SEO, and UX best practices to improve site performance, navigation, and engagement with prospective students and families
Partner with the university’s CMS provider to implement enhancements and maintain technical functionality
Work with IT team and their partners to implement technical needs for the website
Develop and oversee a comprehensive digital media strategy in collaboration with the Digital Media team to align with institutional goals and audience engagement metrics
Oversee social media performance, guide content planning, and support growth in engagement across university platforms
Identify opportunities for cross-platform integration and audience expansion, ensuring brand consistency and proactive engagement
Lead concept development, scripting, and production of high-quality video content that amplifies the Texas Wesleyan brand and highlights campus life, academics, and student success stories
Oversee video distribution strategy to maximize reach and engagement, particularly through YouTube as a primary search and storytelling platform
Manage vendors, freelance producers, and internal creative resources to deliver professional, mission-aligned visual storytelling
Work closely with the Executive Director of Marketing and Communications and the broader MarComm team to ensure digital strategies reinforce university messaging and campaign initiatives
Provide leadership and guidance to multimedia staff and student interns, fostering a culture of innovation, collaboration, accountability, and continuous improvement
Stay informed on higher education trends, digital best practices, and emerging technologies to keep Texas Wesleyan on the leading edge of digital communication
Qualification
Required
Bachelor's degree in marketing, communications, digital media, or a related field; master's preferred
Minimum of five years of experience in digital media, marketing, or communications within higher education or a similar field
Demonstrated proficiency with CMS platforms and experience managing web content across multiple departments
Experienced proficiency with Finalsite CMS, Hootsuite, and photo/video editing software(s)
Proven ability to monitor, analyze, and grow social media engagement through data-driven strategies
Strong experience in video scripting, production, and editing that elevates brand identity and storytelling
Exceptional organizational, project management, and interpersonal communication skills
Ability to work collaboratively with diverse stakeholders, manage multiple projects, and meet deadlines in a fast-paced environment
Strategic digital thinker with a creative approach to storytelling
Analytical mindset with a focus on measurable outcomes
Collaborative communicator adept at guiding non-technical partners
Brand steward committed to maintaining the integrity and excellence of the Texas Wesleyan identity
Leading teams to ensure university goals are met
Knowledge of web accessibility standards (WCAG/ADA compliance)
Familiarity with analytics platforms (Google Analytics, Tag Manager) to measure and improve performance
Understanding of visual design principles including color, layout, typography, and interaction design
Skilled in Adobe Creative Cloud, Figma, or similar design and prototyping tools
Ability to balance design creativity with technical feasibility
Strong communication skills and ability to convey technical concepts to non-technical audiences
Exceptional organization, time management, and multitasking abilities
Collaborative mindset with ability to work effectively across departments and within a team
Detail-oriented with the ability to troubleshoot and debug across browsers and devices
Ability to manage multiple projects and meet tight deadlines under pressure
Preferred
Master's degree in marketing, communications, digital media, or a related field
Animation, motion graphics, or video editing skills
Company
Texas Wesleyan University
Texas Wesleyan University is a school in Fort Worth.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-29
Company data provided by crunchbase