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E.L.F. BEAUTY · 7 hours ago

Senior Manager, Product Marketing, rhode

Beverly Hills, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $140K/yr

7+ years exp

E.L.F. Beauty, Inc. is a leading cosmetics brand committed to clean and cruelty-free beauty. They are seeking a Senior Manager, Product Marketing to lead product strategy and execution, ensuring successful product launches that align with the founder’s vision and market needs.

BeautyConsumer GoodsCosmeticsE-Commerce

Growth Opportunities

Responsibilities

Support development of multi-year category strategy + near term product innovation leveraging market size, consumer insights, trends + competitive analysis

Partner with PD, R&D, creative and packaging to define product concepts, positioning, claims, shade strategy, pricing, fill weight and packaging direction

Conduct whitespace analysis and identify opportunities for innovation fitting into founder’s vision, conducting category reviews as needed

Support creation of presentation materials for meetings with founder and senior leadership

Accountable for bringing projects through the Stage Gate process in collaboration with project management, product development, and operations

Collaborate with finance and demand planning to build business cases, forecasts and margin analysis, support sourcing in cost sheet creation

Translate founder’s vision into clear actionable briefs, partnering closely with cross functional partners throughout the process

Prepare brief materials for cross-functional teams—creative, brand marketing, DTC, influencer, and events—including messaging hierarchies, product storytelling, and product toolkits

Support messaging and campaign creation from a product POV

Monitor product performance across channel (DTC, Sephora, International), analyze KPIs and provide after action review

Recommend lifecycle strategies including assortment changes and SKU rationalization

Provide reporting on product and shade performance as needed

Help develop, build, and share new processes for more effective cross functional teamwork + collaboration

Act as the category expert and champion for your product category

Collaborate with operations and supply chain to ensure on time delivery, forecast accuracy and inventory health across channel

Support retailer presentations (market, in the kitchen), assortment planning and ad hoc retail team needs

Qualification

Product marketingProduct strategyCross-functional collaborationConsumer insightsBrand marketingPerformance analysisExecution-drivenClear communicationOrganizational skillsPresentation skills