Digital Marketing Operations Manager jobs in United States
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NRECA · 17 hours ago

Digital Marketing Operations Manager

positionHome Creek, VA
timeFull-time
remoteHybrid
senioritySenior Level
date7+ years exp

NRECA is a national trade association providing advocacy and support services to electric cooperatives. The Digital Marketing Operations Manager will manage operational and technical functions within the marketing department, overseeing CRM and marketing automation systems, while also conducting data analysis and developing marketing KPIs.

CommunitiesElectronicsEnergy
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Comp. & Benefits

Responsibilities

Serves as Marketing’s owner/partner for CRM, marketing automation, email tools, AI applications, and martech platforms
Manages system integrations, account setup, and troubleshooting with Membership and IT; acts as primary vendor liaison to resolve issues and track new features
Conducts advanced data analysis, builds dashboards and reporting tools for real-time performance monitoring, and presents actionable insights to senior leadership
Leads development and tracking of marketing KPIs to demonstrate ROI, engagement, and brand impact
Partners with leadership to turn data findings into strategic recommendations for marketing and organizational growth
Develops and enforces standardized processes for campaign execution, traffic management, QA, and reporting
Oversees scheduling and list selection for member communications to ensure accuracy and timeliness
Partners with IT to implement system enhancements for better user experience and data accuracy

Qualification

CRM systemsMarketing automationData analysisMarketing platformsCommunications managementPassionCollaborationCreativity

Required

7 or more years of experience in technical, analytical marketing, communications or related field
3 or more years of hands-on experience with leading marketing platforms such as Marketo, HubSpot, and Salesforce Marketing Cloud
3 or more years of experience with CRM systems (e.g., Salesforce) and marketing automation platforms
3 or more years' experience with communication traffic management and database functionality
Bachelor's degree in marketing or communications or related field
Ability to report to the office when required

Company

NRECA

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NRECA is the national organization dedicated to representing the interests of electric cooperatives and the consumers they serve.
dateFounded in 1942
location
Arlington, Virginia, USA
people-size501-1000 employees
web-link
https://www.electric.coop/

Funding

Current Stage
Late Stage
Total Funding
$15M
Key Investors
US Department of Energy
2022-11-01Grant· $15M

Leadership Team

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Jim Matheson
CEO
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Jeffrey Connor
Chief Operating Officer
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Recent News

Smart Electric Power Alliance
SEPA Appoints Angela Strickland as Chief Experience Officer and Monica Trauzzi as Chief Communications Officer
2025-09-10
Arab Times
NREC Shareholders approve the distribution of 5% bonus shares
2024-05-23
Fierce Telecom
Electric co-ops are ready to compete in broadband market
2024-04-07
Company data provided by crunchbase