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Capital One · 8 hours ago

Marketing Manager, Capital Markets & Investment Banking - Commercial Banking

McLean, VA

Full-time

Onsite

Mid, Senior Level

$152K/yr - $173K/yr

7+ years exp

Capital One is a top U.S. Commercial Bank committed to providing tailored financial solutions. They are seeking a results-driven Marketing Manager to manage high-impact marketing campaigns that drive awareness and business growth for their Capital Markets business.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Campaign Management: Manage the development and activation of integrated marketing programs across a variety of channels, including conferences, digital/website, social media, email, advertising, etc

Stakeholder Management: Work closely with bankers to ensure marketing initiatives support business objectives and are effectively integrated into go-to-market strategies

Content Creation: Coordinate the creation and distribution of high-quality content, such as thought leadership articles and market insights, in multiple formats

Digital Marketing: Orchestrate all digital marketing initiatives, including SEO/SEM, email marketing, social media campaigns (e.g., LinkedIn), and website content management

Performance Analysis: Track, analyze, and report on the effectiveness of all marketing activities, using data to inform and optimize future campaigns

Cross-Functional Collaboration: Partner with Commercial Bank Marketing, Corporate Communications, and other internal teams to align marketing efforts with business goals

Sales Enablement: Coordinate the creation and maintenance of marketing materials, including presentation templates, tombstones, newsletters, pitchbooks, and proof points

Budget Tracking: Assist with budget planning and monitoring, including invoice processing and tracking

Conference Logistics: Plan and execute participation at industry conferences, webinars, and trade shows to showcase our expertise and build relationships with key stakeholders

Brand Management: Maintain brand consistency across all marketing materials and channels, ensuring a strong and professional representation of our firm

Qualification

B2B marketingCampaign managementDigital marketingContent creationPerformance analysisStakeholder managementBrand managementExceptional communicationProject managementCross-functional collaboration